Grocery market in Japan

The Japanese Grocery eCommerce market is predicted to reach US$22,369.2 million by 2024 and accounts for 20.3% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.8%, resulting in a projected market volume of US$28,046.2 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Beers market in Japan

The Japanese Beers eCommerce market is predicted to reach US$1,117.5 million by 2024 and accounts for 27.2% of the Alcoholic Beverages eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.0%, resulting in a projected market volume of US$1,409.5 million by 2028. The Beers eCommerce market is a sub-market of the Alcoholic Beverages market. Further categories within the Alcoholic Beverages market are: Other Alcoholic Beverages, and Wine & Liquors.

eCommerce revenue development in the Beers market in Japan

in million US$

Chart

Bar chart with 8 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 1.7379851831275482e-7 to 9.781858167567285e-7.
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eCommerce revenue growth in the Beers market in Japan

in %

Chart

Line chart with 8 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.10863197242024425 to 0.9605342191458079.
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Net eCommerce revenue split by sub-category

in %

Chart

Bar chart with 5 data series.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.1688173534557 to 4.7774534701366.
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20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)16.622.610.990.296.135.879.174.9

Online share

eCommerce online share of the total Beers market in Japan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Japanese Beers retail market, the online share is 9.2% and will increase by an average of 26.1% to 23.2% by 2028.

eCommerce online share of the total Beers market in Japan

in %

Chart

Bar chart with 8 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.18112665379298099 to 0.9349557791919085.
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20202021202220232024202520262027
Online share (in %)90.4%41.8%23.3%18.1%23.6%32.9%93.5%25.8%

Market definition

Definition of the Beers market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages > Beers The category Beers includes the online trade of beer (e.g. pilsner, ale, craft beer). This category does not cover beer mixed drinks and ciders. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Beer (e.g. pilsner, ale, craft beer)

Out-of-scope

  • Beer mixed drinks
  • Ciders

Market comparison

The Japanese Beers market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Chart

Bubble chart with 5 data series. Bubble charts are scatter charts where each data point also has a size value.
The chart has 1 X axis displaying Online Share. Data ranges from 0.4298804654862436 to 0.9786341660293032.
The chart has 1 Y axis displaying Revenue Growth. Data ranges from 0.08496058500903314 to 0.9337860394754625.
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