The biggest player in the Swedish eCommerce Market is netonnet.se. The store had a revenue of US$326 million in 2019. It is followed by apotea.se with US$277 million revenue and elgiganten.se with US$276 million revenue. Altogether, the top three stores account for 10% of online revenue in in Sweden.
Store rankings are based on every store that generates revenue in in Sweden. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Sweden was considered.
One of the fastest-growing stores in the Swedish market is booztlet.com. The store achieved sales of about US$26.1 million in 2019. Its revenue growth amounted to 114% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Sweden is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 9%. Compared to the year-over-year growth of 9%, it is constant. This indicates that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 73% in in Sweden; in other words, 73% of the Swedish population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in in Sweden and accounts for 31% of the eCommerce revenue in in Sweden. This is followed by Electronics & Media with 23%, Toys, Hobby & DIY with 20%, Furniture & Appliances with 16% and Food & Personal Care with the remaining 10%.
In in Sweden, DHL is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 30% cited DHL as one of their providers. Moreover, DB Schenker and UPS (United Parcel Service) are among the top three shipping service companies offered by online retailers in in Sweden, at rates of 14% and 13%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Sweden. Only stores that provide information about their shipping providers can be considered.
|#||Shipping service provider|
|3.||UPS (United Parcel Service)||13%|