The biggest player in the Swedish eCommerce Market is netonnet.se. The store had a revenue of US$0.3 billion in 2018. It is followed by elgiganten.se with US$0.3 billion revenue and apotea.se with US$0.2 billion revenue. Altogether, the top three stores account for 10% of online revenue in Sweden.
Store rankings are based on every store that generates revenue in Sweden. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Sweden was considered.
One of the fastest-growing stores in the Swedish market is bestsecret.se. The store achieved sales of about US$26.6 million in 2018. Its revenue growth amounted to 180% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Sweden is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 8%. Compared to the year-over-year growth of 6%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 79% in Sweden; in other words, 79% of the Swedish population have bought at least one product online in 2018.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Sweden and accounts for 32% of the eCommerce revenue in Sweden. This is followed by Fashion with 26%, Toys, Hobby & DIY with 16%, Food & Personal Care with 15% and Furniture & Appliances with the remaining 12%.
In Sweden, DHL is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 30% cited DHL as one of their providers. Moreover, DB Schenker and UPS (United Parcel Service) are among the top three shipping service companies offered by online retailers in Sweden, at rates of 14% and 13%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is Sweden. Only stores that provide information about their shipping providers can be considered.
|#||Shipping service provider|
|3.||UPS (United Parcel Service)||13%|