e-Commerce Market Analysis

The eCommerce market in Sweden

Sweden is the 18th largest market for eCommerce with a revenue of US$10 billion in 2019, placing it ahead of Poland and behind Mexico.

With an increase of 9%, the Swedish eCommerce market contributed to the worldwide growth rate of 16% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Sweden

Top online stores

The biggest player in the Swedish eCommerce Market is netonnet.se. The store had a revenue of US$326 million in 2019. It is followed by elgiganten.se with US$286 million revenue and zalando.se with US$272 million revenue. Altogether, the top three stores account for 10% of online revenue in in Sweden.

Store rankings are based on every store that generates revenue in in Sweden. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Sweden was considered.

One of the fastest-growing stores in the Swedish market is bestsecret.se. The store achieved sales of about US$29.2 million in 2019. Its revenue growth amounted to 4% in the previous year.

Top online The eCommerce market stores in Sweden by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Swedish market. For this evaluation, only revenue created in in Sweden was considered. Basis are all shops on eCommerceDB that operate in in Sweden.

# Store
1. netonnet.se US$326m
2. apotea.se US$277m
3. elgiganten.se US$276m
4. zalando.se US$272m
5. apoteket.se US$184m
The eCommerce market in Sweden

Market size and growth rate

Revenue in 2019
US$9,705m
REVENUE
CAGR 2019-2023
7%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Visit Statista.com

Market expansion in in Sweden is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 7%. Compared to the year-over-year growth of 9%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 73% in in Sweden; in other words, 73% of the Swedish population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in Sweden and accounts for 31% of the eCommerce revenue in in Sweden. This is followed by Electronics & Media with 23%, Toys, Hobby & DIY with 20%, Furniture & Appliances with 16% and Food & Personal Care with the remaining 10%.

The eCommerce market in Sweden
Top shipping service providers

In in Sweden, DHL is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 30% cited DHL as one of their providers. Moreover, DB Schenker and UPS (United Parcel Service) are among the top three shipping service companies offered by online retailers in in Sweden, at rates of 14% and 13%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Sweden. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Sweden The table shows the most offered shipping providers in in Sweden. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Sweden. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. DHL 30%
2. DB Schenker 14%
3. UPS (United Parcel Service) 13%
The eCommerce market in Sweden

Explore the competitive landscape