Gender Distribution of Online Shopping Categories in Italy

The Statista Consumer Insights report lists the top 10 product categories that online shoppers in Italy purchased last year and categorizes the findings by gender. The data presents the share of male and female consumers who purchase each product category. A brief overview of the findings is presented below.

The data shows a general bias towards female consumption of the top 10 product categories for online shopping in Italy, six of which have a higher proportion of female shoppers purchasing these products. This divide is most clearly found in the category Cosmetics & Body Care, where 70% of consumers who purchased these items during the past year are female. Bags & Accessories comes next with a female ratio of 68%. The third category that skews toward women is Drugstore & Health Products with a rate of 64%. Food & Drinks, on the other hand, is just somewhat leaning toward female shoppers by a rate of 51%, making it one of the most evenly distributed product categories on this list.  

The remaining item groups display a higher share of male consumption, but they are still not as clearly biased as the female-leaning categories. The highest share of male shoppers is seen in Consumer Electronics, where two thirds of consumers are male. The other product groups, namely Books, Movies, Music & Games, Shoes and Household Appliances range from 51% of male consumption to 53%.