Gender Distribution of Online Shopping Categories in the Netherlands

The 2022 Statista Consumer Insights provided a gender distribution of the top 10 product categories for online shopping in the Netherlands. The report finds that most product categories are bought by larger shares of female shoppers than men.

Consumer Electronics is the only product category that is preferred by male shoppers. 60% of consumers who have bought this category in the last year are male. The category that skews most clearly toward female consumption is Cosmetics & Body Care at a share of 67%.

The remaining categories are all skewed toward female consumption at shares ranging from 51% in Household Appliances to 66% in Drugstore & Health Products.