Top Five Ranking

The Leading Shop Software Providers in Italian eCommerce - Magento Ranks First

As the 10th largest eCommerce market in the world, Italy is poised for steady growth in the coming years, and eCommerce companies in the country can leverage shop software services to further increase their profits. These tools not only enhance operational efficiency, but also improve the overall shopping experience for consumers. The top five providers of this service in the country are listed in the insight below.

October 03, 2023

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In Italy, where eCommerce is gaining momentum and growth projections remain positive for the years to come, the right shop software is commonly seen as a facilitator for businesses looking to optimize their online storefronts and drive sales. With a shop software, companies can manage orders, address customer queries, and offer a wider variety of payment methods. Customers, on the other hand, appreciate easier site navigation, more payment options that suit them, and quick product updates.

Italian online businesses can also benefit from such a service. To find out more about which shop software providers are leading the way in the land of culinary delights and ancient dwellings, dive with us into our ECDB data to find the answer.

Magento Is the Top Provider in Italy, PrestaShop Not Far Behind

As the first and second most mentioned shop software services, Magento and PrestaShop take the lead in Italian eCommmerce. 30% and 25% online shops, respectively, say they use these providers to streamline their business operations. Note that this analysis focuses on online stores which generate a majority of their revenue in Italy.

Top 5 Most Used Shop Software by Online Stores in Italy

The remaining rankings are Salesforce Commerce Cloud (12%), WooCommerce (8%), and Shopify (7%). Only those online stores for which shop software information is available and known were included in the analysis.