New Commerce Summit 2023: Tonies Wins Award For Innovation

What's driving the evolution of online retail? On 12th to 13th October 2023, half a thousand attendees went to Munich's New Commerce Summit to get an answer to that question.

NCS 2023: Tonies wins Innovator of E-Commerce Award 2023

Who could better answer this question than the frontrunners of the industry? In attendance were heavyweights like Meta, Purelei, Otto, and Tonies, among others, as well as newcomers like GREENFORCE. Panels, masterclasses, and debates were naturally significant parts of the event, but one of the highlights was the Innovator of E-Commerce Award 2023.

ECDB played a crucial role in this regard. To identify which brands in the DACH region (Germany, Austria, Switzerland) stand out for their innovation in e-commerce and also demonstrate significant growth, ECDB contributed data on over 1,000 companies.

To determine a winner, the community could vote for their favorite, while a jury voting was also factored into the final judgment.

The top 50 was filled with big companies like Douglas, Blackroll, and Happy Brush, but in the end, Tonies clinched the award. Also worth mentioning is GREENFORCE, who won the Newcomer Award from Mawave.

New Commerce Summit 2023: Tonies For The Win!

Tonies is a company that operates the world's largest interactive audio platform for children, with over 5.3 million Tonieboxes and 67 million Tonies sold. Their flagship product, the Toniebox, is a screen-free digital listening device designed for children aged 3 and above, which plays stories, songs, and more, fostering imaginative play. Additionally, they offer headphones and other accessories as part of their product line.

Tonies operates an eCommerce platform that sells these products, and is based in Düsseldorf, Germany, having been established in 2013. The company generates revenue through the sale of Tonieboxes, Tonies (figurines that when placed on the Toniebox play specific audio content), and accessories on their eCommerce platform and through other retail channels.

Best Newcomer: GREENFORCE

GREENFORCE specialized in producing and retailing plant-based food products. They are dedicated to providing vegan customers with sustainable alternatives to meat and dairy. Their products include vegetable-based meat substitutes which come in an easy-to-mix powder form, aimed at offering a high-protein dietary option for their consumers​.

They are a vegan food tech company that not only develops but also markets and distributes these sustainable meat and dairy alternatives. Their distribution channels include eCommerce and food retail, boasting about 8,500 sales outlets so far.

New Commerce Summit 2023: Key Takeaways

At the New Commerce Summit 2023, Tonies clinched the Innovator of E-Commerce Award 2023 for its significant contributions to the e-commerce sector through its interactive audio platform for children. Meanwhile, GREENFORCE, a plant-based food product company, bagged the Newcomer Award from Mawave, highlighting the diverse range of innovative online retail solutions showcased at the event.