eCommerce: Top Online Shopping Categories

Online Shopping in Saudi Arabia 2023: Fashion Dominates

Find out what Saudi Arabians are buying online in 2023: Fashion, Media & Consumer Electronics are the top categories.

January 03, 2024


Online Shopping in Saudi Arabia: Key Insights

  • Top 3: In Saudi Arabia, Bags & Accessories lead the online shopping trends, attracting over 50% of consumers.

  • Mid Tier: Tied in popularity, Consumer Electronics and Cosmetics & Body Care both see a 33% purchase rate among online shoppers, with DIY & Garden Products not far behind at 30%..

  • Less Popular: Drugstore & Health Products and Food & Beverages are chosen by a quarter of online shoppers. Furniture & Household Goods and Household Appliances are somewhat less frequent choices. A very minor segment opts not to shop online.

The 2023 Statista Consumer Insights survey asked online shoppers in Saudi Arabia what product categories they have purchased in the past year.

Read on for valuable insights on eCommerce in Saudi Arabia.

Online Shopping In Saudi Arabia

The survey results show that the most popular items among online shoppers in Saudi Arabia are Bags & Accessories (53%), followed by Books, Movies, Music & Games (45%), and Clothing (40%).

Top Categories for Online Shopping in Saudi Arabia, 2023

Consumer Electronics and Cosmetics & Body Care are tied, with both being bought by one third of online shoppers in the past year. DIY & Garden Products were purchased by 30% of shoppers.

Drugstore & Health Products were bought by one quarter of shoppers, the same percentage as for Food & Beverages. Furniture & Household Goods come next at 21%, and Household Appliances are at the end of our list at 20%.

Only 1% of participants stated they have not bought anything online.

Sources: Statista Consumer Insights