The Top Categories for Online Shopping in Denmark

Data from Statista Consumer Insights shows that Clothing is the most popular product category among online shoppers in Denmark, with 61% of survey respondents reporting an online purchase within the past year.

Shoes comes in second place with 46% of respondents making an online purchase, followed by Consumer Electronics at 39%. Cosmetics & Body Care ranks fourth, with 29% of respondents reporting an online purchase, followed by Books, Movies, Music & Games, and Bags & Accessories, both at 28%.

Next to last on the list is Drugstore & Health Products at 22%, followed by Food & Drinks, Household Appliances, and Pet Products, each at 18%.