eCommerce: Top 5 Shop Software Solutions

Top 5 Shop Software Solutions Used by Egyptian Online Stores 2023

Which software solutions dominate the Egyptian eCommerce market in 2023? Uncover the top 5 shop software providers by penetration in our latest analysis.

Article by Patrick Nowak | June 12, 2024

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Top 5 Shop Software Solutions Used by Egyptian Online Stores 2023

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Which Shop Software Providers Lead the Egyptian eCommerce Market in 2023?

In the realm of eCommerce in Egypt in 2023, WooCommerce has established itself as the dominant force among shop software solutions, with an impressive market penetration of 74.1%. This commanding lead not only showcases WooCommerce's extensive feature set and user-friendly interface but also its ability to cater to a diverse array of businesses, from small startups to large corporations. Following behind WooCommerce is Shopify, holding the second position with a penetration rate of 63.8%. Magento comes in third with a penetration rate of 47.4%, while PrestaShop and OpenCart secure the fourth and fifth positions with penetration rates of 10.3% and 4.3% respectively. The substantial gaps in penetration rates highlight the distinct preferences and needs of Egyptian businesses when selecting eCommerce platforms. WooCommerce's overwhelming dominance suggests a strong resonance with the market's demands for comprehensive, efficient, and scalable eCommerce solutions.

Main Facts: Top 5 Shop Software Providers in Egyptian eCommerce Market 2023

  • WooCommerce Dominates: WooCommerce leads the Egyptian eCommerce shop software market with an impressive 74.1% penetration, showcasing its strong presence and popularity among users.
  • Shopify and Magento Follow: Shopify and Magento come in second and third with 63.8% and 47.4% penetration respectively, solidifying their positions as key players in the market.
  • PrestaShop and OpenCart: PrestaShop holds a 10.3% penetration while OpenCart secures a 4.3% share, catering to specific niches within the Egyptian eCommerce landscape.

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more relevant insights from
our partner Mastercard.