Marketplace GMV analytics Marketplace Favicon goto

goto is a marketplace exclusively for third parties that provides a platform for external sellers. Owned by Goto.com.pk Pvt., Ltd., goto is a marketplace with nationally-focused sales. Its GMV is generated almost entirely in Pakistan. The domain goto.com.pk accounts for the largest share of its eCommerce GMV. With regards to the product range, goto is an all-round marketplace, with products on offer that cover different categories, such as Electronics, Care Products as well as Fashion. The marketplace was launched in 2015.

Marketplace Screenshot
Global GMV (2023)
Global rank (2023)
#313
Main category
Electronics
Main country
Pakistan
Launch year
2015
Marketplace type
Third-party only

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GMV development of goto

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goto
Gross merchandise volume

in million US$

goto
YoY growth

in percent
2021202220232024

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Global rank

by GMV
#313
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Please note
These numbers represent the aggregated gross sales generated on all domains listed under this brand.
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Regional scope

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Main events at a glance

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