Marketplace GMV analytics Marketplace Favicon goto

goto is a marketplace exclusively for third parties that provides a platform for external sellers. Owned by Pvt., Ltd., goto is a marketplace with nationally-focused sales. Its GMV is generated almost entirely in Pakistan. The domain accounts for the largest share of its eCommerce GMV. With regards to the product range, goto is an all-round marketplace, with products on offer that cover different categories, such as Electronics, Care Products as well as Fashion. The marketplace was launched in 2015.

Marketplace Screenshot
Global GMV (2023)
Global rank (2023)
Main category
Main country
Launch year
Marketplace type
Third-party only

Marketplace GMV analytics

GMV development of goto

Comprehensive time series analysis with YoY growth

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Gross merchandise volume

in million US$

YoY growth

in percent
2021 2022 2023 2024

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Global rank

by GMV
Please note
These numbers represent the aggregated gross sales generated on all domains listed under this brand.
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Marketing performance indicators

Regional scope

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History & milestones

Main events at a glance

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Company & contact information

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Kilian Schuldt
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