Electronics market in Australia

The Australian Electronics eCommerce market is predicted to reach US$11,267.7 million by 2024 and accounts for 24.3% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.2%, resulting in a projected market volume of US$18,517.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Action Cameras market in Australia

The Australian Action Cameras eCommerce market is predicted to reach US$194.8 million by 2024 and accounts for 34.6% of the Cameras eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.3%, resulting in a projected market volume of US$221.6 million by 2028. The Action Cameras eCommerce market is a sub-market of the Cameras market. Further categories within the Cameras market are: Camera Lenses, Digital Cameras, and Other Cameras.

eCommerce revenue development in the Action Cameras market in Australia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Action Cameras market in Australia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)78.183.048.227.452.03.541.148.3

Online share

eCommerce online share of the total Action Cameras market in Australia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian Action Cameras retail market, the online share is 52.7% and will increase by an average of 0.2% to 53.1% by 2028.

eCommerce online share of the total Action Cameras market in Australia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)26.0%40.9%77.8%69.1%68.9%31.8%17.2%13.8%

Market definition

Definition of the Action Cameras market within the Electronics market

Market definition: Electronics > Consumer Electronics > Cameras > Action Cameras The category Action Cameras includes the online trade of action cameras (e.g. GoPro, DJI, Insta360). This category does not cover digital cameras, other cameras (e.g. analog cameras, instant cameras, film cameras) or action camera accessories (e.g. mounts and adhesive pads, protective cases and housings, camera straps and harnesses). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Action cameras (e.g. GoPro, DJI, Insta360)

Out-of-scope

  • Digital cameras
  • Other cameras (e.g. analog cameras, instant cameras, film cameras)
  • Action camera accessories (e.g. mounts and adhesive pads, protective cases and housings, camera straps and harnesses)

Market comparison

The Australian Action Cameras market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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