Electronics market in Australia

The Australian Electronics eCommerce market is predicted to reach US$10,520.1 million by 2023 and accounts for 22.2% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.6%, resulting in a projected market volume of US$16,312.6 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Smartphone Devices market in Australia

The Australian Smartphone Devices eCommerce market is predicted to reach US$3,745.2 million by 2023 and accounts for 98.6% of the Smartphones eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.6%, resulting in a projected market volume of US$5,799.4 million by 2027. The Smartphone Devices eCommerce market is a sub-market of the Smartphones market. Further categories within the Smartphones market are: Cases & Accessories.

eCommerce revenue development in the Smartphone Devices market in Australia

in million US$

eCommerce revenue growth in the Smartphone Devices market in Australia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 72.8 61.0 35.9 79.6 36.2 66.3 41.0 62.7

Online share

eCommerce online share of the total Smartphone Devices market in Australia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian Smartphone Devices retail market, the online share is 51.0% and will increase by an average of 0.4% to 51.9% by 2027.

eCommerce online share of the total Smartphone Devices market in Australia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 93.2% 25.3% 13.4% 75.6% 98.6% 15.4% 32.6% 21.8%

Market definition

Definition of the Smartphone Devices market within the Electronics market

Market definition: Electronics > Consumer Electronics > Telecommunications > Smartphones > Smartphone Devices The category Smartphone Devices includes the online trade of smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and refurbished and pre-owned phones. This category does not cover smartphone cases and accessories (e.g. phone cases and covers, screen protectors) and phones (e.g. landline phones, cordless phones, fritz phones). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Smartphone devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
  • Refurbished and pre-owned phones

Out-of-scope

  • Smartphone cases and accessories (e.g. phone cases and covers, screen protectors)
  • Phones (e.g. landline phones, cordless phones, fritz phones)