Electronics market in Australia

The Australian Electronics eCommerce market is predicted to reach US$11,267.7 million by 2024 and accounts for 24.3% of the total eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.2%, resulting in a projected market volume of US$18,517.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Cases & Accessories market in Australia

The Australian Cases & Accessories eCommerce market is predicted to reach US$76.3 million by 2024 and accounts for 1.8% of the Smartphones eCommerce market in Australia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.5%, resulting in a projected market volume of US$150.6 million by 2028. The Cases & Accessories eCommerce market is a sub-market of the Smartphones market. Further categories within the Smartphones market are: Smartphone Devices.

eCommerce revenue development in the Cases & Accessories market in Australia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Cases & Accessories market in Australia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)13.67.668.224.04.41.276.341.5

Online share

eCommerce online share of the total Cases & Accessories market in Australia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Australian Cases & Accessories retail market, the online share is 53.4% and will increase by an average of 1.2% to 56.0% by 2028.

eCommerce online share of the total Cases & Accessories market in Australia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)57.8%54.4%72.0%45.0%19.9%1.5%20.0%16.7%

Market definition

Definition of the Cases & Accessories market within the Electronics market

Market definition: Electronics > Consumer Electronics > Telecommunications > Smartphones > Cases & Accessories The category Cases & Accessories includes the online trade of phone cases and covers, screen protectors and chargers and charging accessories (e.g. all adapters, wireless chargers, portable power banks). This category does not cover smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and headphones and earbuds. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Phone cases and covers
  • Screen protectors
  • Chargers and charging Accessories (e.g. all adapters, wireless chargers, portable power banks)

Out-of-scope

  • Smartphone Devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
  • Headphones and earbuds

Market comparison

The Australian Cases & Accessories market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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