Hobby & Leisure market in Bangladesh

The Bangladeshi Hobby & Leisure eCommerce market is predicted to reach US$2,466.7 million by 2023 and accounts for 23.5% of the total eCommerce market in Bangladesh. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.2%, resulting in a projected market volume of US$4,344.6 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Toys, Pet Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Individual Sports market in Bangladesh

The Bangladeshi Individual Sports eCommerce market is predicted to reach US$238.1 million by 2023 and accounts for 63.0% of the Sports Equipment eCommerce market in Bangladesh. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.8%, resulting in a projected market volume of US$399.4 million by 2027. The Individual Sports eCommerce market is a sub-market of the Sports Equipment market. Further categories within the Sports Equipment market are: Team Sports.

eCommerce revenue development in the Individual Sports market in Bangladesh

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Individual Sports market in Bangladesh

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 7.0 94.9 54.4 54.2 28.0 55.6 87.4 40.7
AOV (in US$) 46.9 87.9 93.9 75.7 52.1 10.1 44.9 3.5
CVR (in %) 7.0 94.9 54.4 54.2 28.0 55.6 87.4 40.7
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Individual Sports market in Bangladesh

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bangladeshi Individual Sports retail market, the online share is 7.3% and will increase by an average of 7.7% to 9.8% by 2027.

eCommerce online share of the total Individual Sports market in Bangladesh

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 81.5% 73.7% 70.5% 17.4% 73.4% 69.4% 5.0% 57.8%

Market definition

Definition of the Individual Sports market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Individual Sports The category Individual Sports includes the online trade of bicycles (e.g. road bikes, mountain bikes, bike accessories), hunting and weapons (e.g. hunting rifles, firearms, ammunition), fishing equipment (e.g. fishing rods, fishing reels, fishing lines) and fitness equipment (e.g. exercise machines, strength training equipment). This category does not cover activewear (e.g. joggers, tights, tricots), non-sport-specific footwear (e.g. running shoes, tennis shoes, basketball shoes) or non-sport-specific accessories (e.g. gym bags, water bottles, sporty hats and caps). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bicycles (e.g. road bikes, mountain bikes, bike accessories)
  • Hunting and weapons (e.g. hunting rifles, firearms, ammunition)Fishing equipment (e.g. fishing rods, fishing reels, fishing lines)
  • Fitness equipment (e.g. exercise machines, strength training equipment)

Out-of-scope

  • Activewear (e.g. joggers, tights, tricots)
  • Non-sport specific footwear (e.g. running shoes, tennis shoes, basketball shoes)
  • Non-sport specific accessories (e.g. gym bags, water bottles, sporty hats and caps)
  • Fitness trackers