Hobby & Leisure market in Bulgaria

Market development

eCommerce revenue development in the eBooks market in Bulgaria

The Bulgarian eBooks eCommerce market is predicted to reach US$8.7 million by 2024 and accounts for 12.0% of the Books, eBooks & Audiobooks eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.5%, resulting in a projected market volume of US$12.9 million by 2028. The eBooks eCommerce market is a sub-market of the Books, eBooks & Audiobooks market. Further categories within the Books, eBooks & Audiobooks market are: Audiobooks, and Books.

eCommerce revenue development in the eBooks market in Bulgaria

in million US$

eCommerce revenue growth in the eBooks market in Bulgaria

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)55.471.352.064.176.166.643.545.4

Online share

eCommerce online share of the total eBooks market in Bulgaria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bulgarian eBooks retail market, the online share is 4.6% and will increase by an average of 7.9% to 6.2% by 2028.

eCommerce online share of the total eBooks market in Bulgaria

in %
20202021202220232024202520262027
Online share (in %)5.5%79.8%66.3%91.8%5.7%64.6%48.0%55.8%

Market definition

Definition of the eBooks market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media > Books, eBooks & Audiobooks > eBooks The category eBooks includes the online trade of ebooks (e.g. fiction ebooks, educational and textbook ebooks, travel and guidebook ebooks). This category does not cover ebook readers, books or audiobooks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • eBooks (e.g. fiction eBooks, educational and textbook eBooks, travel and guidebook eBooks)

Out-of-scope

  • eBook readers
  • Books
  • Audiobooks