Hobby & Leisure market in Bulgaria

The Bulgarian Hobby & Leisure eCommerce market is predicted to reach US$338.7 million by 2024 and accounts for 27.3% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.8%, resulting in a projected market volume of US$651.9 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Bullion & Precious Metal, Stationery, Crafts & Art Supplies, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Smoking Supplies market in Bulgaria

The Bulgarian Smoking Supplies eCommerce market is predicted to reach US$4.0 million by 2024 and accounts for 1.2% of the Hobby & Leisure eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.8%, resulting in a projected market volume of US$6.3 million by 2028. The Smoking Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Smoking Supplies market in Bulgaria

in million US$

eCommerce revenue growth in the Smoking Supplies market in Bulgaria

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)23.818.47.450.061.638.913.258.7

Online share

eCommerce online share of the total Smoking Supplies market in Bulgaria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bulgarian Smoking Supplies retail market, the online share is 4.5% and will increase by an average of 8.9% to 6.3% by 2028.

eCommerce online share of the total Smoking Supplies market in Bulgaria

in %
20202021202220232024202520262027
Online share (in %)73.2%5.2%93.1%0.3%60.4%56.4%87.0%72.4%

Top stores

Top five Smoking Supplies online stores in Bulgaria by net sales 2023

With sales in the Bulgarian Smoking Supplies market, technopolis.bg generated a revenue of US$1.7 million in 2023, which means it is the leading online store in this market. The Smoking Supplies ranking of Bulgaria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Smoking Supplies market in Bulgaria in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Smoking Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Smoking Supplies The category Smoking Supplies encompasses the commercial (B2C) sale of tobacco (e.g. smoking blends, e-liquids), smoking devices (e.g. pipes, vaporizers, vaping pens, water pipes) and smoking supplies (e.g. rolling papers, filters, ashtrays, grinders, cigar and cigarette cases). Not covered are smoking cessation products (e.g. nicotine gum, nicotine patches, nicotine lozenges). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tobacco (e.g. smoking blends, E-Liquids)
  • Smoking devices (e.g. pipes, vaporizers, vaping pens, water pipes)
  • Smoking supplies (e.g. rolling papers, filters, ashtrays, grinders, cigar and cigarette cases)

Out-of-scope

  • Smoking cessation products (e.g. nicotine gum, nicotine patches, nicotine lozenges)