Hobby & Leisure market in Bulgaria
The Bulgarian Hobby & Leisure eCommerce market is predicted to reach US$254.3 million by 2023 and accounts for 26.1% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.5%, resulting in a projected market volume of US$378.8 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Fitness Equipment market in Bulgaria
The Bulgarian Fitness Equipment eCommerce market is predicted to reach US$6.8 million by 2023 and accounts for 20.0% of the Individual Sports eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.1%, resulting in a projected market volume of US$8.6 million by 2027. The Fitness Equipment eCommerce market is a sub-market of the Individual Sports market. Further categories within the Individual Sports market are: Bicycles, Fishing Equipment, Hunting & Weapons, and Other Individual Sports.
eCommerce revenue development in the Fitness Equipment market in Bulgaria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Fitness Equipment market in Bulgaria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 27.4 | 20.5 | 75.6 | 63.3 | 18.2 | 93.4 | 2.2 | 25.3 |
| AOV (in US$) | 0.4 | 0.2 | 0.9 | 0.0 | 0.1 | 0.1 | 0.7 | 0.6 |
| CVR (in %) | 82.7 | 5.3 | 71.9 | 50.5 | 34.3 | 34.0 | 87.8 | 55.8 |
Market definition
Definition of the Fitness Equipment market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Sports Equipment > Individual Sports > Fitness Equipment The category Fitness Equipment includes the online trade of exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment), strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates), jump ropes, and more. This category does not cover nutritional supplements and fitness trackers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment)
- Strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates)
- Jump ropes
- Yoga mats
- Pilates reformers
- Aerobic steps
- Balance boards
- Resistance bands
- Punching bags
Out-of-scope
- Nutritional supplements
- Fitness trackers
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