Hobby & Leisure market in Greater China

The Chinese Hobby & Leisure eCommerce market is predicted to reach US$157,368.2 million by 2024 and accounts for 6.5% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.6%, resulting in a projected market volume of US$161,251.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Erotic & Adult, Toys, Stationery, Crafts & Art Supplies, Sports Equipment, Pet Supplies, Camping & Adventure, Musical Instruments, Other Hobby & Leisure, Flowers & Gifts, Smoking Supplies, and Bullion & Precious Metal.

Market development

eCommerce revenue development in the Media market in Greater China

The Chinese Media eCommerce market is predicted to reach US$28,035.3 million by 2024 and accounts for 17.8% of the Hobby & Leisure eCommerce market in Greater China. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -2.1%, resulting in a projected market volume of US$25,761.0 million by 2028. The Media eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Media market in Greater China

in million US$

eCommerce revenue growth in the Media market in Greater China

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 33.9 38.8 75.5 19.6 17.0 46.3 97.2 49.3

Online share

eCommerce online share of the total Media market in Greater China

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Chinese Media retail market, the online share is 20.7% and will increase by an average of 6.4% to 26.5% by 2028.

eCommerce online share of the total Media market in Greater China

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 80.0% 30.4% 93.5% 28.6% 88.9% 60.9% 22.2% 15.0%

Top stores

Top five Media online stores in Greater China by net sales 2023

With sales in the Chinese Media market, dangdang.com generated a revenue of US$400.7 million in 2023, which means it is the leading online store in this market. The Media ranking of Greater China is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Media market in Greater China in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Media market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media The category Media encompasses the commercial (B2C) sale of books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays), cds, and more. Not covered are streaming services or subscriptions and ebook readers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Books (e.g. novels, thrillers, eBooks, audiobooks)
  • Video (e.g. DVDs, Blu-Rays)
  • CDs
  • Vinyl
  • Downloads

Out-of-scope

  • Streaming services or subscriptions
  • eBook readers