Hobby & Leisure market in Greater China
The Chinese Hobby & Leisure eCommerce market is predicted to reach US$132,157.2 million by 2024 and accounts for 6.5% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.6%, resulting in a projected market volume of US$135,418.6 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Erotic & Adult, Toys, Stationery, Crafts & Art Supplies, Sports Equipment, Pet Supplies, Camping & Adventure, Musical Instruments, Other Hobby & Leisure, Flowers & Gifts, Smoking Supplies, and Bullion & Precious Metal.
Monthly revenues
Monthly eCommerce revenues in the Chinese Media market
The monthly eCommerce revenue of the Chinese Media market was US$1,959 million in September 2024. This refers to a growth of 14.4% compared to August 2024. Within the last 12 months, the monthly revenue share was the highest in March 2024 with 9.5% of the total 2024 revenue of the Chinese Media market and the lowest in August 2024 with 7.3% of the total 2024 revenue.
Revenue Last Month
US$1,958.9m
The eCommerce revenue grew by 14.4% from August 2024 to September 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 86.0 | 28.1 | 56.1 | 98.1 | 57.7 | 63.4 | 72.8 | 36.8 | 54.2 | 58.9 | 52.3 | 26.9 |
Market development
eCommerce revenue development in the Media market in Greater China
The Chinese Media eCommerce market is predicted to reach US$23,544.0 million by 2024 and accounts for 17.8% of the Hobby & Leisure eCommerce market in Greater China. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -2.1%, resulting in a projected market volume of US$21,634.1 million by 2028. The Media eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Media market in Greater China
eCommerce revenue growth in the Media market in Greater China
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 68.6 | 85.0 | 20.1 | 43.7 | 69.7 | 49.4 | 45.3 | 62.5 |
Top stores
Top five Media online stores in Greater China by net sales 2023
With sales in the Chinese Media market, winxuan.com generated a revenue of US$742.6 million in 2023, which means it is the leading online store in this market. The Media ranking of Greater China is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Media market in Greater China in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Media market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media The category Media encompasses the commercial (B2C) sale of books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays), cds, and more. Not covered are streaming services or subscriptions and ebook readers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books (e.g. novels, thrillers, eBooks, audiobooks)
- Video (e.g. DVDs, Blu-Rays)
- CDs
- Vinyl
- Downloads
Out-of-scope
- Streaming services or subscriptions
- eBook readers
Select sub-category