Hobby & Leisure market in Greater China
The Chinese Hobby & Leisure eCommerce market is predicted to reach US$130,390.5 million by 2025 and accounts for 6.1% of the total eCommerce market in Greater China. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be -0.2%, resulting in a projected market volume of US$129,431.1 million by 2029. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Erotic & Adult, Toys, Stationery, Crafts & Art Supplies, Sports Equipment, Camping & Adventure, Pet Supplies, Musical Instruments, Other Hobby & Leisure, Flowers & Gifts, Smoking Supplies, and Bullion & Precious Metal.
Monthly revenues
Monthly eCommerce revenues in the Chinese Smoking Supplies market
The monthly eCommerce revenue of the Chinese Smoking Supplies market was US$195 million in January 2025. This refers to a growth of -22.6% compared to December 2024. Within the last 12 months, the monthly revenue share was the highest in October 2024 with 10.0% of the total 2024 revenue of the Chinese Smoking Supplies market and the lowest in February 2024 with 6.7% of the total 2024 revenue.
Revenue Last Month
US$195.2m
The eCommerce revenue fell by 22.6% from December 2024 to January 2025.
Monthly revenue shares in the last 12 months
0-2025 | 1-2025 | 2-2025 | 3-2025 | 4-2025 | 5-2025 | 6-2025 | 7-2025 | 8-2025 | 9-2025 | 10-2025 | 11-2025 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 7.9 | 59.3 | 16.8 | 46.1 | 72.8 | 56.4 | 77.1 | 10.8 | 3.0 | 41.0 | 69.7 | 28.2 |
Market development
eCommerce revenue development in the Smoking Supplies market in Greater China
The Chinese Smoking Supplies eCommerce market is predicted to reach US$2,884.1 million by 2025 and accounts for 2.2% of the Hobby & Leisure eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 1.3%, resulting in a projected market volume of US$3,036.3 million by 2029. The Smoking Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Smoking Supplies market in Greater China
eCommerce revenue growth in the Smoking Supplies market in Greater China
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 44.8 | 50.1 | 33.6 | 68.9 | 80.2 | 18.8 | 85.7 | 69.4 |
Top stores
Top five Smoking Supplies online stores in Greater China by net sales 2024
With sales in the Chinese Smoking Supplies market, celine.com generated a revenue of US$1.0 million in 2024, which means it is the leading online store in this market. The Smoking Supplies ranking of Greater China is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Smoking Supplies market in Greater China in 2024
Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Smoking Supplies market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Smoking Supplies The category Smoking Supplies encompasses the commercial (B2C) sale of tobacco (e.g. smoking blends, e-liquids), smoking devices (e.g. pipes, vaporizers, vaping pens, water pipes) and smoking supplies (e.g. rolling papers, filters, ashtrays, grinders, cigar and cigarette cases). Not covered are smoking cessation products (e.g. nicotine gum, nicotine patches, nicotine lozenges). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Tobacco (e.g. smoking blends, E-Liquids)
- Smoking devices (e.g. pipes, vaporizers, vaping pens, water pipes)
- Smoking supplies (e.g. rolling papers, filters, ashtrays, grinders, cigar and cigarette cases)
Out-of-scope
- Smoking cessation products (e.g. nicotine gum, nicotine patches, nicotine lozenges)
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