Food & Personal Care market in Cuba

Name: eCommerce Market Analytics: Household Care eCommerce in Cuba
Creator: ecommerceDB

The Cuban Food & Personal Care eCommerce market is predicted to reach US$252.6 million by 2023 and accounts for 19.9% of the total eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.5%, resulting in a projected market volume of US$464.6 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Overview
Market development
Market definition

Market development

eCommerce revenue development in the Household Care market in Cuba

The Cuban Household Care eCommerce market is predicted to reach US$14.1 million by 2023 and accounts for 10.2% of the Personal Care eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 27.5%, resulting in a projected market volume of US$37.2 million by 2027. The Household Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Beauty Care, Body Care, Eye Care, Hair Care, Health Care, Oral Care, Other Personal Care, and Skin Care.

eCommerce revenue development in the Household Care market in Cuba

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	22.7	2.7	44.4	10.8	38.5	35.7	23.3	66.8
AOV (in US$)	22.1	66.6	14.7	31.8	33.9	28.8	58.3	88.5
CVR (in %)	22.7	2.7	44.4	10.8	38.5	35.7	23.3	66.8

AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Household Care market within the Food & Personal Care market

Market definition: Food & Personal Care > Personal Care > Household Care The category Household Care includes the online sale of cleaning products for private households, such as surface cleaners, dishwashing detergents, household paper, laundry care products, paper tissues, toilet paper, polishes, rooms scents, and insecticides. Other Household Care includes general cleaning utensils, such as brooms and buckets, dishwashing accessories, such as sponges, as well as cleaning accessories, such as wipes, gloves, and washing balls. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

Dishwashing detergents
Laundry detergents
Household cleaners
Specialty products (e.g., polishes, room scents, household insecticides)
Paper tissues and toilet paper
Cleaning products for private consumers (B2C)

Out-of-scope

Cleaning equipment (e.g., mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine *
      - Other Alcoholic Drinks *
      - Spirits
      - Wine *
    - Hot Drinks
      - Cocoa *
      - Coffee
      - Tea *
    - Non-Alcoholic Drinks
      - Bottled Water *
      - Juices *
      - Other Non-Alcoholic Drinks *
      - Soft Drinks
    - Other Beverages *
  - Food
    - Bread & Cereal Products
      - Bread *
      - Breakfast Cereals *
      - Other Bread & Cereal Products *
      - Pasta *
      - Rice *
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food *
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups *
    - Dairy Products & Eggs
      - Cheese *
      - Eggs *
      - Milk *
      - Other Dairy Products & Eggs *
      - Yogurt *
    - Fish & Seafood
      - Fresh Fish
      - Fresh Seafood *
      - Processed Fish & Seafood *
    - Fruits & Nuts
      - Fresh Fruits
      - Nuts *
      - Processed & Frozen Fruits *
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats
      - Butter *
      - Edible Oils *
      - Margarine *
      - Other Oils & Fats *
    - Sauces & Spices *
      - Spices & Culinary Herbs *
      - Tomato Ketchup *
    - Spreads & Sweeteners *
      - Other Spreads & Sweeteners *
      - Spreads *
      - Sweeteners *
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables *
- Personal Care
  - Beauty Care
    - Cosmetics
      - Eyes
      - Face (Cosmetics)
      - Lips
      - Nails *
      - Natural Cosmetics *
      - Prestige Cosmetics
    - Fragrances *
    - Other Beauty Care
  - Body Care
    - Deodorants
    - Feminine Hygiene *
    - Shaving
    - Shower & Bath
  - Eye Care
    - Contact Lenses *
    - Spectacle Lenses
  - Hair Care
  - Health Care
    - Analgesics *
    - Cold & Cough Remedies *
    - Digestives & Intestinal Remedies *
    - Hand Sanitizer *
    - Incontinence *
    - Other Health Care *
    - Skin Treatment *
    - Vitamins & Minerals *
  - Household Care
    - Dishwashing Detergents *
    - Household Cleaners *
    - Household Paper *
    - Laundry Care
    - Other Household Care
    - Paper Tissues *
    - Polishes, Room Scents & Insecticides *
    - Toilet Paper *
      - Standard Toilet Paper *
      - Wet Toilet Paper *
  - Oral Care
  - Other Personal Care
  - Skin Care
    - Body
    - Face (Skin Care)
    - Prestige Skin Care
    - Sun Protection *

* Not available for the selected country