Food & Personal Care market in Cuba
The Cuban Food & Personal Care eCommerce market is predicted to reach US$252.6 million by 2023 and accounts for 19.9% of the total eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.5%, resulting in a projected market volume of US$464.6 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.
Market development
eCommerce revenue development in the Household Care market in Cuba
The Cuban Household Care eCommerce market is predicted to reach US$14.1 million by 2023 and accounts for 10.2% of the Personal Care eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 27.5%, resulting in a projected market volume of US$37.2 million by 2027. The Household Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Beauty Care, Body Care, Eye Care, Hair Care, Health Care, Oral Care, Other Personal Care, and Skin Care.
eCommerce revenue development in the Household Care market in Cuba
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
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Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
AOV (in US$) | 22.1 | 66.6 | 14.7 | 31.8 | 33.9 | 28.8 | 58.3 | 88.5 |
CVR (in %) | 22.7 | 2.7 | 44.4 | 10.8 | 38.5 | 35.7 | 23.3 | 66.8 |
Market definition
Definition of the Household Care market within the Food & Personal Care market
Market definition: Food & Personal Care > Personal Care > Household Care The category Household Care includes the online sale of cleaning products for private households, such as surface cleaners, dishwashing detergents, household paper, laundry care products, paper tissues, toilet paper, polishes, rooms scents, and insecticides. Other Household Care includes general cleaning utensils, such as brooms and buckets, dishwashing accessories, such as sponges, as well as cleaning accessories, such as wipes, gloves, and washing balls. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Dishwashing detergents
- Laundry detergents
- Household cleaners
- Specialty products (e.g., polishes, room scents, household insecticides)
- Paper tissues and toilet paper
- Cleaning products for private consumers (B2C)
Out-of-scope
- Cleaning equipment (e.g., mops or cleaning cloths)
- Cleaning services (laundry services, house cleaning)
- Professional products for bulk consumers (B2B)
Select sub-market
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- Cider, Perry & Rice Wine *
- Other Alcoholic Drinks *
- Wine *
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- Cocoa *
- Tea *
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- Bottled Water *
- Juices *
- Other Non-Alcoholic Drinks *
- Other Beverages *
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- Bread *
- Breakfast Cereals *
- Other Bread & Cereal Products *
- Pasta *
- Rice *
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- Other Confectionery & Snacks *
- Snack Food *
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- Soups *
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- Cheese *
- Eggs *
- Milk *
- Other Dairy Products & Eggs *
- Yogurt *
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- Fresh Seafood *
- Processed Fish & Seafood *
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- Nuts *
- Processed & Frozen Fruits *
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- Butter *
- Edible Oils *
- Margarine *
- Other Oils & Fats *
- Sauces & Spices *
- Spices & Culinary Herbs *
- Tomato Ketchup *
- Spreads & Sweeteners *
- Other Spreads & Sweeteners *
- Spreads *
- Sweeteners *
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- Processed & Frozen Vegetables *
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- Nails *
- Natural Cosmetics *
- Fragrances *
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- Feminine Hygiene *
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- Contact Lenses *
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- Analgesics *
- Cold & Cough Remedies *
- Digestives & Intestinal Remedies *
- Hand Sanitizer *
- Incontinence *
- Other Health Care *
- Skin Treatment *
- Vitamins & Minerals *
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- Dishwashing Detergents *
- Household Cleaners *
- Household Paper *
- Paper Tissues *
- Polishes, Room Scents & Insecticides *
- Toilet Paper *
- Standard Toilet Paper *
- Wet Toilet Paper *
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- Sun Protection *
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* Not available for the selected country