Care Products market in Cuba

Market development

eCommerce revenue development in the Hygiene market in Cuba

The Cuban Hygiene eCommerce market is predicted to reach US$2.1 million by 2024 and accounts for 9.1% of the Personal Care eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.0%, resulting in a projected market volume of US$2.9 million by 2028. The Hygiene eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Other Personal Care, and Shower & Bath.

eCommerce revenue development in the Hygiene market in Cuba

in million US$

eCommerce revenue growth in the Hygiene market in Cuba

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)9.78.067.897.021.52.685.361.1

Online share

eCommerce online share of the total Hygiene market in Cuba

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Cuban Hygiene retail market, the online share is 11.0% and will increase by an average of 9.6% to 15.8% by 2028.

eCommerce online share of the total Hygiene market in Cuba

in %
20202021202220232024202520262027
Online share (in %)99.8%37.8%70.6%42.7%63.9%17.1%66.9%67.8%

Market definition

Definition of the Hygiene market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene The category Hygiene includes the online trade of feminine hygiene, toilet paper and handkerchiefs. This category does not cover bath and shower products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Feminine hygiene
  • Toilet paper
  • Handkerchiefs

Out-of-scope

  • Bath and shower products