Care Products market in Cuba

The Cuban Care Products eCommerce market is predicted to reach US$42.1 million by 2024 and accounts for 8.4% of the total eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.7%, resulting in a projected market volume of US$52.5 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Toilet Paper market in Cuba

The Cuban Toilet Paper eCommerce market is predicted to reach US$1.0 million by 2024 and accounts for 48.7% of the Hygiene eCommerce market in Cuba. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.8%, resulting in a projected market volume of US$1.5 million by 2028. The Toilet Paper eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Handkerchiefs, and Other Hygiene.

eCommerce revenue development in the Toilet Paper market in Cuba

in million US$

eCommerce revenue growth in the Toilet Paper market in Cuba

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)51.57.691.825.58.039.312.340.4

Online share

eCommerce online share of the total Toilet Paper market in Cuba

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Cuban Toilet Paper retail market, the online share is 10.9% and will increase by an average of 11.5% to 16.9% by 2028.

eCommerce online share of the total Toilet Paper market in Cuba

in %
20202021202220232024202520262027
Online share (in %)69.5%90.3%52.1%18.0%54.9%39.9%96.1%79.0%

Market definition

Definition of the Toilet Paper market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Toilet Paper The category Toilet Paper includes the online trade of toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper) and wet wipes. This category does not cover handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper)
  • Wet wipes

Out-of-scope

  • Handkerchiefs