Care Products market in Germany
The German Care Products eCommerce market is predicted to reach US$9,329.3 million by 2024 and accounts for 8.4% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.2%, resulting in a projected market volume of US$12,336.7 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.
Market development
eCommerce revenue development in the Deodorants market in Germany
The German Deodorants eCommerce market is predicted to reach US$167.2 million by 2024 and accounts for 7.2% of the Shower & Bath eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.0%, resulting in a projected market volume of US$196.0 million by 2028. The Deodorants eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Hair Dyes, Other Shower & Bath, and Shampoos.
eCommerce revenue development in the Deodorants market in Germany
eCommerce revenue growth in the Deodorants market in Germany
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 1.5 | 80.6 | 50.3 | 10.4 | 86.1 | 39.2 | 15.6 | 5.3 |
Market definition
Definition of the Deodorants market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Deodorants The category Deodorants includes the online trade of deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants). This category does not cover fragrances and perfumes and bodysprays. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants)
Out-of-scope
- Fragrances and perfumes
- Bodysprays
Market comparison
The German Deodorants market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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