Care Products market in Germany

The German Care Products eCommerce market is predicted to reach US$10,146.2 million by 2024 and accounts for 8.5% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.2%, resulting in a projected market volume of US$13,401.1 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.

Market development

eCommerce revenue development in the Men's Fragrances market in Germany

The German Men's Fragrances eCommerce market is predicted to reach US$64.1 million by 2024 and accounts for 34.3% of the Fragrances eCommerce market in Germany. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -2.5%, resulting in a projected market volume of US$57.9 million by 2028. The Men's Fragrances eCommerce market is a sub-market of the Fragrances market. Further categories within the Fragrances market are: Women's Fragrances.

eCommerce revenue development in the Men's Fragrances market in Germany

in million US$

eCommerce revenue growth in the Men's Fragrances market in Germany

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 86.0 92.6 37.1 6.3 10.7 0.4 65.7 26.6

Online share

eCommerce online share of the total Men's Fragrances market in Germany

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the German Men's Fragrances retail market, the online share is 49.7% and will increase by an average of 0.0% to 49.8% by 2028.

eCommerce online share of the total Men's Fragrances market in Germany

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 25.5% 96.2% 23.3% 54.0% 3.7% 15.5% 26.7% 92.1%

Market definition

Definition of the Men's Fragrances market within the Care Products market

Market definition: Care Products > Personal Care > Fragrances > Men's Fragrances The category Men's Fragrances includes the online trade of perfumes, eau de parfum, eau de toilette, and more. This category does not cover aftershave and aftershave balms and deodorants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Perfumes
  • Eau de parfum
  • Eau de toilette
  • Cologne
  • Solid perfumes
  • Body sprays
  • Mists

Out-of-scope

  • Aftershave and aftershave balms
  • Deodorants