Care Products market in Germany

The German Care Products eCommerce market is predicted to reach US$10,146.2 million by 2024 and accounts for 8.5% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.2%, resulting in a projected market volume of US$13,401.1 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.

Market development

eCommerce revenue development in the Other Shower & Bath market in Germany

The German Other Shower & Bath eCommerce market is predicted to reach US$763.0 million by 2024 and accounts for 30.3% of the Shower & Bath eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.7%, resulting in a projected market volume of US$918.3 million by 2028. The Other Shower & Bath eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Deodorants, Hair Dyes, and Shampoos.

eCommerce revenue development in the Other Shower & Bath market in Germany

in million US$

eCommerce revenue growth in the Other Shower & Bath market in Germany

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 15.2 35.4 63.5 63.2 70.2 1.6 68.1 4.3

Online share

eCommerce online share of the total Other Shower & Bath market in Germany

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the German Other Shower & Bath retail market, the online share is 43.3% and will increase by an average of 0.9% to 44.8% by 2028.

eCommerce online share of the total Other Shower & Bath market in Germany

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 85.5% 3.7% 53.7% 43.5% 55.0% 88.0% 84.8% 59.8%

Market definition

Definition of the Other Shower & Bath market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Other Shower & Bath The category Other Shower & Bath includes the online trade of bath and body essentials (e.g. bath salts, bath bombs, bath oils, bath foams, shower gels, body washs, body scrubs), sponges and loofahs and hand and sanitizer. This category does not cover bath towels and bathrobes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bath and body essentials (e.g. bath salts, bath bombs, bath oils, bath foams, shower gels, body washs, body scrubs)
  • Sponges and loofahs
  • Hand and sanitizer

Out-of-scope

  • Bath towels
  • Bathrobes