Grocery market in Estonia
The Estonian Grocery eCommerce market is predicted to reach US$24.4 million by 2024 and accounts for 6.0% of the total eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.8%, resulting in a projected market volume of US$42.3 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Alcoholic Beverages market in Estonia
The Estonian Alcoholic Beverages eCommerce market is predicted to reach US$7.9 million by 2024 and accounts for 72.9% of the Beverages eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.2%, resulting in a projected market volume of US$14.9 million by 2028. The Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Non-Alcoholic Beverages.
eCommerce revenue development in the Alcoholic Beverages market in Estonia
eCommerce revenue growth in the Alcoholic Beverages market in Estonia
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 40.1 | 24.1 | 11.9 | 94.8 | 95.5 | 66.1 | 59.3 | 47.1 | ||||
as of Beverages (in %) | 24.2 | 23.9 | 24.7 | 15.4 | 16.1 | 23.8 | 23.8 | 23.7 | 23.5 | 25.5 | 27.7 | 28.5 |
Market definition
Definition of the Alcoholic Beverages market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages The category Alcoholic Beverages includes the online trade of wine, liquor, beer, and more. This category does not cover non-alcoholic beer and non-alcoholic sparkling wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Wine
- Liquor
- Beer
- Sparkling wine and champagne
- Liqour and beer mixed drinks
Out-of-scope
- Non-alcoholic beer
- Non-alcoholic sparkling wine
Market comparison
The Estonian Alcoholic Beverages market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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