Grocery market in Estonia
The Estonian Grocery eCommerce market is predicted to reach US$24.4 million by 2024 and accounts for 6.0% of the total eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.8%, resulting in a projected market volume of US$42.3 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Fruits & Vegetables market in Estonia
The Estonian Fruits & Vegetables eCommerce market is predicted to reach US$1.6 million by 2024 and accounts for 22.8% of the Fresh Food eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.3%, resulting in a projected market volume of US$2.8 million by 2028. The Fruits & Vegetables eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Chilled Food, Dairy Goods, Meat & Fish, and Other Fresh Food.
eCommerce revenue development in the Fruits & Vegetables market in Estonia
eCommerce revenue growth in the Fruits & Vegetables market in Estonia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 59.0 | 21.8 | 1.3 | 7.9 | 71.7 | 83.5 | 84.6 | 24.8 |
Market definition
Definition of the Fruits & Vegetables market within the Grocery market
Market definition: Grocery > Food > Fresh Food > Fruits & Vegetables The category Fruits & Vegetables includes the online trade of fruits (e.g. apples, bananas, cherries) and vegetables (e.g. cucumbers, paprikas, avocados, tomatoes). This category does not cover canned fruit and vegetables and frozen fruit and vegetables. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fruits (e.g. apples, bananas, cherries)
- Vegetables (e.g. cucumbers, paprikas, avocados, tomatoes)
Out-of-scope
- Canned fruit and vegetables
- Frozen fruit and vegetables
Market comparison
The Estonian Fruits & Vegetables market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Nuts & Dried Fruits *
- Other Fresh Food *
- Frozen Ready Meals *
- Frozen Vegetables *
- Other Frozen Food *
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