Grocery market in Estonia
The Estonian Grocery eCommerce market is predicted to reach US$24.4 million by 2024 and accounts for 6.0% of the total eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.8%, resulting in a projected market volume of US$42.3 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Cereals market in Estonia
The Estonian Cereals eCommerce market is predicted to reach US$0.9 million by 2024 and accounts for 23.0% of the Food Cupboard eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.9%, resulting in a projected market volume of US$1.4 million by 2028. The Cereals eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Baking Supplies, Noodles, Nuts & Dried Fruits, Other Food Cupboard, and Sweets & Chocolate.
eCommerce revenue development in the Cereals market in Estonia
eCommerce revenue growth in the Cereals market in Estonia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 38.1 | 96.2 | 87.5 | 14.0 | 73.8 | 49.8 | 90.3 | 93.7 |
Market definition
Definition of the Cereals market within the Grocery market
Market definition: Grocery > Food > Food Cupboard > Cereals The category Cereals includes the online trade of cereals (e.g. cornflakes, cheerios, frosted flakes), muesli and oatmeal. This category does not cover muesli and cereal bars. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Cereals (e.g. cornflakes, cheerios, frosted flakes)
- Muesli
- Oatmeal
Out-of-scope
- Muesli and cereal bars
Market comparison
The Estonian Cereals market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Other Alcoholic Beverages *
- Nuts & Dried Fruits *
- Other Fresh Food *
- Frozen Ready Meals *
- Frozen Vegetables *
- Other Frozen Food *
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