Toys, Hobby & DIY market in Greece

The Greek Toys, Hobby & DIY eCommerce market is predicted to reach US$517.4 million by 2023 and accounts for 11.9% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.6%, resulting in a projected market volume of US$720.3 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Toys & Baby, Hobby & Stationery, and Sports & Outdoor.

Market development

eCommerce revenue development in the Baby market in Greece

The Greek Baby eCommerce market is predicted to reach US$33.2 million by 2023 and accounts for 28.6% of the Toys & Baby eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.6%, resulting in a projected market volume of US$49.7 million by 2027. The Baby eCommerce market is a sub-market of the Toys & Baby market. Further categories within the Toys & Baby market are: Other Toys & Baby, and Toys.

eCommerce revenue development in the Baby market in Greece

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 18.6 36.3 80.6 56.6 50.0 86.9 41.8 54.9
AOV (in US$) 46.8 34.0 93.4 93.6 49.7 83.8 81.2 25.7
CVR (in %) 18.6 36.3 80.6 56.6 50.0 86.9 41.8 54.9
AOV: Average Order Value CVR: Conversion Rate

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