Fashion market in Greece

The Greek Fashion eCommerce market is predicted to reach US$1,648.9 million by 2023 and accounts for 17.8% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.3%, resulting in a projected market volume of US$1,739.7 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Bags & Accessories market in Greece

The Greek Bags & Accessories eCommerce market is predicted to reach US$195.6 million by 2023 and accounts for 11.9% of the Fashion eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.8%, resulting in a projected market volume of US$227.0 million by 2027. The Bags & Accessories eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Footwear.

eCommerce revenue development in the Bags & Accessories market in Greece

in million US$

eCommerce revenue growth in the Bags & Accessories market in Greece

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 13.0 26.9 34.8 55.0 58.6 49.7 87.9 25.9

Online share

eCommerce online share of the total Bags & Accessories market in Greece

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Greek Bags & Accessories retail market, the online share is 31.0% and will decrease by an average of 33.4% to 6.1% by 2027.

eCommerce online share of the total Bags & Accessories market in Greece

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 31.2% 22.1% 99.6% 89.5% 67.1% 43.7% 42.3% 95.8%

Top stores

Top five Bags & Accessories online stores in Greece by net sales 2022

With sales in the Greek Bags & Accessories market, shein.com generated a revenue of US$21.1 million in 2022, which means it is the leading online store in this market. The Bags & Accessories ranking of Greece is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Bags & Accessories market in Greece in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Bags & Accessories market within the Fashion market

Market definition: Fashion > Bags & Accessories In the category Bags & Accessories digital channels are used to sell a variety of products, including fashion accessoires (e.g. belts, sunglasses, scarves), luggage & bags (e.g. suitcases, backpacks, handbags) and jewelry & watches (e.g. earrings, necklaces, wristwatches). Not part of the category are apparel (e.g. pants, jackets, t-shirts), footwear (e.g. sneakers, boots, sandals) or protective cases and covers for electronic devices (e.g. smartphone cases and covers). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fashion accessoires (e.g. belts, sunglasses, scarves)
  • Luggage & bags (e.g. suitcases, backpacks, handbags)
  • Jewelry & watches (e.g. earrings, necklaces, wristwatches)

Out-of-scope

  • Apparel (e.g. pants, jackets, t-shirts)
  • Footwear (e.g. sneakers, boots, sandals)
  • Protective cases and covers for electronic devices (e.g. smartphone cases and covers)