Fashion market in Greece

The Greek Fashion eCommerce market is predicted to reach US$1,676.5 million by 2024 and accounts for 16.8% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.3%, resulting in a projected market volume of US$1,908.5 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Footwear market in Greece

The Greek Footwear eCommerce market is predicted to reach US$468.0 million by 2024 and accounts for 27.9% of the Fashion eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.8%, resulting in a projected market volume of US$503.2 million by 2028. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.

eCommerce revenue development in the Footwear market in Greece

in million US$

eCommerce revenue growth in the Footwear market in Greece

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 25.7 65.7 64.3 56.5 9.0 48.8 68.7 33.1

Online share

eCommerce online share of the total Footwear market in Greece

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Greek Footwear retail market, the online share is 42.3% and will decrease by an average of 23.9% to 14.2% by 2027.

eCommerce online share of the total Footwear market in Greece

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 79.4% 20.4% 93.7% 80.5% 18.3% 25.1% 20.6% 7.5%

Top stores

Top five Footwear online stores in Greece by net sales 2022

With sales in the Greek Footwear market, epapoutsia.gr generated a revenue of US$51.8 million in 2022, which means it is the leading online store in this market. The Footwear ranking of Greece is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Footwear market in Greece in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Footwear market within the Fashion market

Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sneakers
  • Sports shoes
  • Sandals
  • Boots
  • High heels
  • Slippers

Out-of-scope

  • Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
  • Orthopedic footwear