Fashion market in Greece

The Greek Fashion eCommerce market is predicted to reach US$1,676.5 million by 2024 and accounts for 16.8% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.3%, resulting in a projected market volume of US$1,908.5 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Sunglasses market in Greece

The Greek Sunglasses eCommerce market is predicted to reach US$17.2 million by 2024 and accounts for 34.7% of the Fashion Accessories eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.2%, resulting in a projected market volume of US$24.5 million by 2028. The Sunglasses eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Headwear, Other Accessories, Scarves & Shawls, and Wallets & Purses.

eCommerce revenue development in the Sunglasses market in Greece

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Sunglasses market in Greece

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)22.736.427.965.498.732.673.272.9

Market definition

Definition of the Sunglasses market within the Fashion market

Market definition: Fashion > Bags & Accessories > Fashion Accessories > Sunglasses The category Sunglasses includes the online trade of sunglasses without prescription (e.g. aviator sunglasses, cat-eye sunglasses, retro sunglasses) and glasses without prescription. This category does not cover sunglasses with prescription, glasses with prescription or safety glasses and goggles. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sunglasses without prescription (e.g. aviator sunglasses, cat-eye sunglasses, retro sunglasses)
  • Glasses without Prescription

Out-of-scope

  • Sunglasses with prescription
  • Glasses with prescription
  • Safety glasses and goggles

Market comparison

The Greek Sunglasses market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis