Electronics market in Hungary

The Hungarian Electronics eCommerce market is predicted to reach US$862.0 million by 2024 and accounts for 20.5% of the total eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.7%, resulting in a projected market volume of US$1,034.3 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Monthly revenues

Monthly eCommerce revenues in the Hungarian Electrical Appliances market

The monthly eCommerce revenue of the Hungarian Electrical Appliances market was US$23 million in August 2024. This refers to a growth of 1.8% compared to July 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 12.2% of the total 2023 revenue of the Hungarian Electrical Appliances market and the lowest in May 2024 with 7.1% of the total 2024 revenue.

Revenue Last Month

US$22.6m

The eCommerce revenue grew by 1.8% from July 2024 to August 2024.

08-2024+1.8%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)32.776.891.575.295.292.879.478.976.120.228.944.7

Market development

eCommerce revenue development in the Electrical Appliances market in Hungary

The Hungarian Electrical Appliances eCommerce market is predicted to reach US$299.5 million by 2024 and accounts for 34.7% of the Electronics eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.1%, resulting in a projected market volume of US$379.9 million by 2028. The Electrical Appliances eCommerce market is a sub-market of the Electronics market. Further categories within the Electronics market are: Consumer Electronics.

eCommerce revenue development in the Electrical Appliances market in Hungary

in million US$

eCommerce revenue growth in the Electrical Appliances market in Hungary

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)56.388.949.466.390.487.37.482.9

Top stores

Top five Electrical Appliances online stores in Hungary by net sales 2023

With sales in the Hungarian Electrical Appliances market, mediamarkt.hu generated a revenue of US$24.4 million in 2023, which means it is the leading online store in this market. The Electrical Appliances ranking of Hungary is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Electrical Appliances market in Hungary in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Electrical Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances The category Electrical Appliances covers the sale of household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners), kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters) and personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers). This category does not cover consumer electronics (e.g. TVs, computers, printers) and lamps. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners)
  • Kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters)
  • Personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers)

Out-of-scope

  • Consumer electronics (e.g. TVs, computers, printers)
  • Lamps