Electronics market in Hungary
The Hungarian Electronics eCommerce market is predicted to reach US$587.3 million by 2023 and accounts for 21.3% of the total eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.9%, resulting in a projected market volume of US$659.0 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Other Household Appliances market in Hungary
The Hungarian Other Household Appliances eCommerce market is predicted to reach US$13.8 million by 2023 and accounts for 7.7% of the Household Appliances eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.9%, resulting in a projected market volume of US$14.9 million by 2027. The Other Household Appliances eCommerce market is a sub-market of the Household Appliances market. Further categories within the Household Appliances market are: Cookers & Ovens, Dishwashers, Refrigerators, Small Kitchen Appliances, Vacuum Cleaners, and Washing Machines.
eCommerce revenue development in the Other Household Appliances market in Hungary
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Household Appliances market in Hungary
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 12.3 | 26.0 | 72.5 | 5.4 | 53.4 | 51.2 | 40.4 | 3.7 |
AOV (in US$) | 6.2 | 47.1 | 31.6 | 9.2 | 32.2 | 36.1 | 92.4 | 83.7 |
CVR (in %) | 12.3 | 26.0 | 72.5 | 5.4 | 53.4 | 51.2 | 40.4 | 3.7 |
Market definition
Definition of the Other Household Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances > Household Appliances > Other Household Appliances The category Other Household Appliances includes the online trade of air purifiers, humidifiers, dehumidifiers, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Air Purifiers
- Humidifiers
- Dehumidifiers
- Electric fans
- Freezers
- Irons
- Dryers
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