Hobby & Leisure market in Italy
The Italian Hobby & Leisure eCommerce market is predicted to reach US$8,569.0 million by 2023 and accounts for 22.8% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.6%, resulting in a projected market volume of US$10,241.7 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Books, eBooks & Audiobooks market in Italy
The Italian Books, eBooks & Audiobooks eCommerce market is predicted to reach US$1,835.2 million by 2023 and accounts for 71.0% of the Media eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.8%, resulting in a projected market volume of US$1,968.2 million by 2027. The Books, eBooks & Audiobooks eCommerce market is a sub-market of the Media market. Further categories within the Media market are: Other Media, and Video, CDs, Vinyl & Downloads.
eCommerce revenue development in the Books, eBooks & Audiobooks market in Italy
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Books, eBooks & Audiobooks market in Italy
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 53.6 | 45.7 | 5.1 | 50.4 | 19.1 | 69.0 | 82.4 | 99.1 |
| AOV (in US$) | 0.2 | 0.3 | 0.2 | 0.2 | 0.4 | 0.3 | 0.8 | 0.2 |
| CVR (in %) | 6.7 | 90.8 | 39.2 | 47.1 | 49.8 | 89.5 | 27.8 | 71.6 |
Market definition
Definition of the Books, eBooks & Audiobooks market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media > Books, eBooks & Audiobooks The category Books, eBooks & Audiobooks includes the online trade of books (e.g. novels, trade literature), ebooks (e.g. fiction ebooks, educational and textbook ebooks) and audiobooks (e.g. fiction audiobooks, novel audiobooks). This category does not cover ebook reader. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books (e.g. novels, trade literature)
- eBooks (e.g. fiction eBooks, educational and textbook eBooks)
- Audiobooks (e.g. fiction audiobooks, novel audiobooks)
Out-of-scope
- eBook reader
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