Hobby & Leisure market in Italy
The Italian Hobby & Leisure eCommerce market is predicted to reach US$10,079.6 million by 2024 and accounts for 25.5% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.6%, resulting in a projected market volume of US$15,080.3 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Monthly revenues
Monthly eCommerce revenues in the Italian Hobby & Leisure market
The monthly eCommerce revenue of the Italian Hobby & Leisure market was US$1,034 million in November 2024. This refers to a growth of 8.0% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 11.1% of the total 2023 revenue of the Italian Hobby & Leisure market and the lowest in June 2024 with 7.0% of the total 2024 revenue.
Revenue Last Month
US$1,034.3m
The eCommerce revenue grew by 8.0% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 33.0 | 29.1 | 83.8 | 54.8 | 35.4 | 11.5 | 8.8 | 78.0 | 68.2 | 51.4 | 3.2 | 98.6 |
Market development
eCommerce revenue development in the Hobby & Leisure market in Italy
The Italian Hobby & Leisure eCommerce market is predicted to reach US$10,079.6 million by 2024 and accounts for 25.5% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.6%, resulting in a projected market volume of US$15,080.3 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
eCommerce revenue development in the Hobby & Leisure market in Italy
eCommerce revenue growth in the Hobby & Leisure market in Italy
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 83.8 | 54.4 | 66.8 | 54.8 | 75.4 | 43.1 | 46.6 | 83.8 |
Top stores
Top five Hobby & Leisure online stores in Italy by net sales 2023
With sales in the Italian Hobby & Leisure market, amazon.it generated a revenue of US$1,851.9 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Italy is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Hobby & Leisure market in Italy in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Italian Hobby & Leisure market
The Italian Hobby & Leisure eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 91.8% of all online stores checked. Other offered payment methods in the Italian Hobby & Leisure eCommerce market in 2023 are Mastercard (Cards) with 90.2%, PayPal (E-wallets) with 85.9%, and Bank transfer/cash in advance (Bank transfer) with 70.7%. With 57.6% Cash on delivery (Cash on delivery) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).
Top 5 offered payment methods in the Italian Hobby & Leisure market
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Shipping Service Provider
Top 5 offered shipping providers in the Italian Hobby & Leisure market
Despite Bartolini (BRT)'s dominant position with 54.8% of online stores opting for its services, the Italian Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including GLS, SDA (Poste Italiane), DHL, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Italian Hobby & Leisure market
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Market definition
Definition of the Hobby & Leisure market
Market definition: Hobby & Leisure The category Hobby & Leisure includes the digital B2C sale of various products, such as media, pet supplies, sports equipment, and more. Not part of the category are DIY building materials, consumer electronics (e.g. game consoles, gaming laptops, gaming PCs) or personalized and customized items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Media
- Pet supplies
- Toy and games
- Sports equipment
- Camping & adventure
- Stationery, crafts & art supplies
- Erotic & adult
- Bullion & precious metal
- Flowers & gifts
- Musical instruments
- Smoking supplies
Out-of-scope
- DIY building materials
- Consumer electronics (e.g. game consoles, gaming laptops, gaming PCs)
- Personalized and customized items
- Workshops and other services
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