Hobby & Leisure market in Italy

Market development

eCommerce revenue development in the Hobby & Leisure market in Italy

The Italian Hobby & Leisure eCommerce market is predicted to reach US$10,709.5 million by 2024 and accounts for 25.8% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.6%, resulting in a projected market volume of US$16,613.9 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

eCommerce revenue development in the Hobby & Leisure market in Italy

in million US$

eCommerce revenue growth in the Hobby & Leisure market in Italy

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)47.788.469.049.488.159.16.448.9

Online share

eCommerce online share of the total Hobby & Leisure market in Italy

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Italian Hobby & Leisure retail market, the online share is 11.0% and will increase by an average of 10.7% to 16.5% by 2028.

eCommerce online share of the total Hobby & Leisure market in Italy

in %
20202021202220232024202520262027
Online share (in %)7.4%50.3%57.9%57.8%26.8%88.1%35.5%68.4%

Top stores

Top five Hobby & Leisure online stores in Italy by net sales 2023

With sales in the Italian Hobby & Leisure market, amazon.it generated a revenue of US$1,646.5 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Italy is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Hobby & Leisure market in Italy in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Italian Hobby & Leisure market

The Italian Hobby & Leisure eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 92.0% of all online stores checked. Other offered payment methods in the Italian Hobby & Leisure eCommerce market in 2023 are Mastercard (Cards) with 90.4%, PayPal (E-wallets) with 86.2%, and Bank transfer/cash in advance (Bank transfer) with 70.2%. With 57.4% Cash on delivery (Cash on delivery) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

Top 5 offered payment methods in the Italian Hobby & Leisure market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Italian Hobby & Leisure market

Despite Bartolini (BRT)'s dominant position with 53.7% of online stores opting for its services, the Italian Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including GLS, SDA (Poste Italiane), DHL, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Italian Hobby & Leisure market

in %

See all stores offering


Market definition

Definition of the Hobby & Leisure market

Market definition: Hobby & Leisure The category Hobby & Leisure includes the digital B2C sale of various products, such as media, pet supplies, sports equipment, and more. Not part of the category are DIY building materials, consumer electronics (e.g. game consoles, gaming laptops, gaming PCs) or personalized and customized items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Media
  • Pet supplies
  • Toy and games
  • Sports equipment
  • Camping & adventure
  • Stationery, crafts & art supplies
  • Erotic & adult
  • Bullion & precious metal
  • Flowers & gifts
  • Musical instruments
  • Smoking supplies

Out-of-scope

  • DIY building materials
  • Consumer electronics (e.g. game consoles, gaming laptops, gaming PCs)
  • Personalized and customized items
  • Workshops and other services