DIY market in Kenya

Market development

eCommerce revenue development in the Barbecues market in Kenya

The Kenyan Barbecues eCommerce market is predicted to reach US$3.8 million by 2024 and accounts for 41.6% of the Garden eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.7%, resulting in a projected market volume of US$5.5 million by 2028. The Barbecues eCommerce market is a sub-market of the Garden market. Further categories within the Garden market are: Gardening Accessories, Other Garden, and Plants & Seeds.

eCommerce revenue development in the Barbecues market in Kenya

in million US$

eCommerce revenue growth in the Barbecues market in Kenya

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)62.495.630.593.729.080.994.052.6

Online share

eCommerce online share of the total Barbecues market in Kenya

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Barbecues retail market, the online share is 3.5% and will increase by an average of 9.7% to 5.1% by 2028.

eCommerce online share of the total Barbecues market in Kenya

in %
20202021202220232024202520262027
Online share (in %)63.5%84.0%8.5%46.4%50.8%70.8%76.3%50.5%

Market definition

Definition of the Barbecues market within the DIY market

Market definition: DIY > Garden > Barbecues The category Barbecues includes the online trade of barbecue grills and smokers (e.g. charcoal grills, gas grills, pellet grills, electric grills), grilling accessories (e.g. spatulas, tongs, grill brushes and outdoor ovens. This category does not cover outdoor furniture and barbecue food, barbecue sauces and marinades. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Barbecue grills and smokers (e.g. charcoal grills, gas grills, pellet grills, electric grills)
  • Grilling accessories (e.g. spatulas, tongs, grill brushes
  • Outdoor ovens

Out-of-scope

  • Outdoor furniture
  • Barbecue food, barbecue sauces and marinades