DIY market in Kenya

The Kenyan DIY eCommerce market is predicted to reach US$56.2 million by 2024 and accounts for 7.4% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.2%, resulting in a projected market volume of US$89.2 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the Car Parts market in Kenya

The Kenyan Car Parts eCommerce market is predicted to reach US$11.6 million by 2024 and accounts for 64.7% of the Vehicle Parts eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.5%, resulting in a projected market volume of US$16.7 million by 2028. The Car Parts eCommerce market is a sub-market of the Vehicle Parts market. Further categories within the Vehicle Parts market are: Motorcycle Parts, and Other Vehicle Parts.

eCommerce revenue development in the Car Parts market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Car Parts market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)76.85.171.190.83.382.518.464.4
as of Vehicle Parts (in %)12.212.312.312.312.412.312.312.312.312.312.412.4

Online share

eCommerce online share of the total Car Parts market in Kenya

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Car Parts retail market, the online share is 19.4% and will increase by an average of 8.5% to 26.9% by 2028.

eCommerce online share of the total Car Parts market in Kenya

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)60.5%71.5%56.7%37.3%83.3%24.9%26.8%19.3%

Market definition

Definition of the Car Parts market within the DIY market

Market definition: DIY > Vehicle Parts > Car Parts The category Car Parts includes the online trade of car tires (e.g. all-season tires, off-road tires, rims), car multimedia (e.g. car stereos, car audio systems, car navigation systems) and car parts (e.g. ). This category does not cover vehicle repair services and other motor vehicle parts (e.g. truck parts, tractor parts, atv parts). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Car Tires (e.g. all-season tires, off-road tires, rims)
  • Car multimedia (e.g. car stereos, car audio systems, car navigation systems)
  • Car parts (e.g. )

Out-of-scope

  • Vehicle repair services
  • Other motor vehicle parts (e.g. truck parts, tractor parts, ATV parts)

Market comparison

The Kenyan Car Parts market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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