DIY market in Kenya

The Kenyan DIY eCommerce market is predicted to reach US$64.4 million by 2025 and accounts for 7.3% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 10.6%, resulting in a projected market volume of US$96.3 million by 2029. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Monthly revenues

Monthly eCommerce revenues in the Kenyan Tools & Construction Supplies market

The monthly eCommerce revenue of the Kenyan Tools & Construction Supplies market was US$3 million in January 2025. This refers to a growth of -3.9% compared to December 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.2% of the total 2024 revenue of the Kenyan Tools & Construction Supplies market and the lowest in February 2024 with 6.9% of the total 2024 revenue.

Revenue Last Month

US$2.7m

The eCommerce revenue fell by 3.9% from December 2024 to January 2025.

01-2025-3.9%

Monthly revenue shares in the last 12 months

in %
0-20251-20252-20253-20254-20255-20256-20257-20258-20259-202510-202511-2025
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)0.286.951.785.294.980.951.185.135.116.79.071.2

Market development

eCommerce revenue development in the Tools & Construction Supplies market in Kenya

The Kenyan Tools & Construction Supplies eCommerce market is predicted to reach US$34.4 million by 2025 and accounts for 53.4% of the DIY eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 11.7%, resulting in a projected market volume of US$53.6 million by 2029. The Tools & Construction Supplies eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Garden, and Vehicle Parts.

eCommerce revenue development in the Tools & Construction Supplies market in Kenya

in million US$

eCommerce revenue growth in the Tools & Construction Supplies market in Kenya

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)19.311.576.531.582.11.537.136.4

Online share

eCommerce online share of the total Tools & Construction Supplies market in Kenya

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Tools & Construction Supplies retail market, the online share is 22.3% and will increase by an average of 7.0% to 29.2% by 2029.

eCommerce online share of the total Tools & Construction Supplies market in Kenya

in %
20202021202220232024202520262027
Online share (in %)65.3%78.2%27.3%2.6%10.6%41.9%20.1%19.1%

Top stores

Top five Tools & Construction Supplies online stores in Kenya by net sales 2024

With sales in the Kenyan Tools & Construction Supplies market, davisandshirtliff.com generated a revenue of US$0.9 million in 2024, which means it is the leading online store in this market. The Tools & Construction Supplies ranking of Kenya is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Tools & Construction Supplies market in Kenya in 2024

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Tools & Construction Supplies market within the DIY market

Market definition: DIY > Tools & Construction Supplies The category Tools & Construction Supplies includes the online trade of tools (e.g. drills, hammers, saws, screwdrivers), hardware (e.g. nails, screws, bolts, nuts), bath/sanitary supplies (e.g. sinks, faucets, bath tubs), and more. This category does not cover stationery, crafts and art supplies and construction services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tools (e.g. drills, hammers, saws, screwdrivers)
  • Hardware (e.g. nails, screws, bolts, nuts)
  • Bath/sanitary supplies (e.g. sinks, faucets, bath tubs)
  • Construction supplies (e.g. lumber, plywood, bricks, doors and windows, plumbing supplies, paints, coatings, floorings)
  • House protection

Out-of-scope

  • Stationery, crafts and art supplies
  • Construction services