DIY market in Kenya

The Kenyan DIY eCommerce market is predicted to reach US$56.2 million by 2024 and accounts for 7.4% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.2%, resulting in a projected market volume of US$89.2 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Monthly revenues

Monthly eCommerce revenues in the Kenyan Tools & Construction Supplies market

The monthly eCommerce revenue of the Kenyan Tools & Construction Supplies market was US$3 million in November 2024. This refers to a growth of -4.1% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in October 2024 with 9.2% of the total 2024 revenue of the Kenyan Tools & Construction Supplies market and the lowest in September 2024 with 7.4% of the total 2024 revenue.

Revenue Last Month

US$2.6m

The eCommerce revenue fell by 4.1% from October 2024 to November 2024.

11-2024-4.1%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)49.756.748.329.093.966.585.812.668.616.865.253.0

Market development

eCommerce revenue development in the Tools & Construction Supplies market in Kenya

The Kenyan Tools & Construction Supplies eCommerce market is predicted to reach US$29.7 million by 2024 and accounts for 52.8% of the DIY eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.5%, resulting in a projected market volume of US$49.3 million by 2028. The Tools & Construction Supplies eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Garden, and Vehicle Parts.

eCommerce revenue development in the Tools & Construction Supplies market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Tools & Construction Supplies market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)87.654.432.887.840.376.476.649.7

Online share

eCommerce online share of the total Tools & Construction Supplies market in Kenya

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Tools & Construction Supplies retail market, the online share is 19.3% and will increase by an average of 9.4% to 27.6% by 2028.

eCommerce online share of the total Tools & Construction Supplies market in Kenya

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)29.2%83.3%93.5%38.2%20.6%67.6%23.1%4.0%

Top stores

Top five Tools & Construction Supplies online stores in Kenya by net sales 2023

With sales in the Kenyan Tools & Construction Supplies market, davisandshirtliff.com generated a revenue of US$0.9 million in 2023, which means it is the leading online store in this market. The Tools & Construction Supplies ranking of Kenya is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Tools & Construction Supplies market in Kenya in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Tools & Construction Supplies Kenya - Tools & Construction Supplies Kenya - All Categories

Market definition

Definition of the Tools & Construction Supplies market within the DIY market

Market definition: DIY > Tools & Construction Supplies The category Tools & Construction Supplies includes the online trade of tools (e.g. drills, hammers, saws, screwdrivers), hardware (e.g. nails, screws, bolts, nuts), bath/sanitary supplies (e.g. sinks, faucets, bath tubs), and more. This category does not cover stationery, crafts and art supplies and construction services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tools (e.g. drills, hammers, saws, screwdrivers)
  • Hardware (e.g. nails, screws, bolts, nuts)
  • Bath/sanitary supplies (e.g. sinks, faucets, bath tubs)
  • Construction supplies (e.g. lumber, plywood, bricks, doors and windows, plumbing supplies, paints, coatings, floorings)
  • House protection

Out-of-scope

  • Stationery, crafts and art supplies
  • Construction services

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