Hobby & Leisure market in South Korea
The South Korean Hobby & Leisure eCommerce market is predicted to reach US$13,974.9 million by 2023 and accounts for 10.0% of the total eCommerce market in South Korea. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -0.8%, resulting in a projected market volume of US$13,529.7 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Bullion & Precious Metal market in South Korea
The South Korean Bullion & Precious Metal eCommerce market is predicted to reach US$709.8 million by 2023 and accounts for 5.1% of the Hobby & Leisure eCommerce market in South Korea. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.9%, resulting in a projected market volume of US$859.8 million by 2027. The Bullion & Precious Metal eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Bullion & Precious Metal market in South Korea
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Bullion & Precious Metal market in South Korea
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 99.1 | 32.7 | 10.8 | 61.0 | 81.5 | 52.4 | 95.9 | 69.2 |
| AOV (in US$) | 0.5 | 0.1 | 0.5 | 0.5 | 0.6 | 0.1 | 0.8 | 0.8 |
| CVR (in %) | 63.8 | 71.0 | 54.9 | 89.5 | 72.0 | 12.7 | 20.9 | 33.6 |
Top stores
Top five Bullion & Precious Metal online stores in South Korea by net sales 2022
With sales in the South Korean Bullion & Precious Metal market, apmex.com generated a revenue of US$5.4 million in 2022, which means it is the leading online store in this market. The Bullion & Precious Metal ranking of South Korea is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Bullion & Precious Metal market in South Korea in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
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Filtered revenue / share
eCommerce net sales refer to the year 2022
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Global revenue
eCommerce net sales refer to the year 2022
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Growth
eCommerce net sales growth refers to 2022/2021
| |
|---|---|---|---|
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US$900.0m
20.7% | US$8,300.0m | 8.3% | |
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US$550.0m
12.0% | US$4,600.0m | 12.4% | |
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US$470.0m
3.9% | US$1,190.0m | 33.6% | |
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US$430.0m
20.6% | US$2,122.0m | 18.0% | |
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US$370.0m
20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Bullion & Precious Metal market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Bullion & Precious Metal In the category Bullion & Precious Metal digital channels are used to sell a variety of products, including bars and coins made out of gold, silver, platinum or palladium and storage solutions. Not part of the category are jewelry and watches and precious metal investment services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Bars and coins made out of gold, silver, platinum or palladium
- Storage solutions
Out-of-scope
- Jewelry and watches
- Precious metal investment services
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