Hobby & Leisure market in South Korea
The South Korean Hobby & Leisure eCommerce market is predicted to reach US$12,092.0 million by 2024 and accounts for 8.7% of the total eCommerce market in South Korea. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.6%, resulting in a projected market volume of US$11,804.7 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Monthly revenues
Monthly eCommerce revenues in the South Korean Media market
The monthly eCommerce revenue of the South Korean Media market was US$345 million in October 2024. This refers to a growth of 14.0% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 9.6% of the total 2023 revenue of the South Korean Media market and the lowest in April 2024 with 7.4% of the total 2024 revenue.
Revenue Last Month
US$344.5m
The eCommerce revenue grew by 14.0% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 1.9 | 40.0 | 80.5 | 70.3 | 15.1 | 56.5 | 6.4 | 85.0 | 72.5 | 84.5 | 59.0 | 1.5 |
Market development
eCommerce revenue development in the Media market in South Korea
The South Korean Media eCommerce market is predicted to reach US$3,777.4 million by 2024 and accounts for 31.2% of the Hobby & Leisure eCommerce market in South Korea. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -2.2%, resulting in a projected market volume of US$3,450.2 million by 2028. The Media eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Media market in South Korea
eCommerce revenue growth in the Media market in South Korea
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 57.9 | 30.1 | 8.2 | 63.9 | 9.1 | 69.1 | 46.6 | 49.5 |
Top stores
Top five Media online stores in South Korea by net sales 2023
With sales in the South Korean Media market, coupang.com generated a revenue of US$844.7 million in 2023, which means it is the leading online store in this market. The Media ranking of South Korea is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Media market in South Korea in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Media market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media The category Media encompasses the commercial (B2C) sale of books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays), cds, and more. Not covered are streaming services or subscriptions and ebook readers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books (e.g. novels, thrillers, eBooks, audiobooks)
- Video (e.g. DVDs, Blu-Rays)
- CDs
- Vinyl
- Downloads
Out-of-scope
- Streaming services or subscriptions
- eBook readers
Select sub-category