Hobby & Leisure market in South Korea

The South Korean Hobby & Leisure eCommerce market is predicted to reach US$13,974.9 million by 2023 and accounts for 10.0% of the total eCommerce market in South Korea. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -0.8%, resulting in a projected market volume of US$13,529.7 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Smoking Supplies market in South Korea

The South Korean Smoking Supplies eCommerce market is predicted to reach US$177.1 million by 2023 and accounts for 1.3% of the Hobby & Leisure eCommerce market in South Korea. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -3.5%, resulting in a projected market volume of US$153.4 million by 2027. The Smoking Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Smoking Supplies market in South Korea

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Smoking Supplies market in South Korea

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 27.9 43.5 15.7 58.8 61.3 87.7 63.5 9.3
AOV (in US$) 0.8 0.8 0.5 0.6 0.2 0.2 1.0 0.6
CVR (in %) 76.9 6.8 50.6 42.7 75.7 6.8 80.2 79.5
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Smoking Supplies market in South Korea

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the South Korean Smoking Supplies retail market, the online share is 26.3% and will increase by an average of 0.3% to 26.7% by 2027.

eCommerce online share of the total Smoking Supplies market in South Korea

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 67.1% 44.2% 71.6% 16.2% 39.1% 92.8% 9.7% 89.7%

Top stores

Top five Smoking Supplies online stores in South Korea by net sales 2022

With sales in the South Korean Smoking Supplies market, iqos.com generated a revenue of US$26.2 million in 2022, which means it is the leading online store in this market. The Smoking Supplies ranking of South Korea is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Smoking Supplies market in South Korea in 2022

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
Favicon no-access-0 no-access-0
US$900.0m
20.7%
US$8,300.0m 8.3%
Favicon no-access-1 no-access-1
US$550.0m
12.0%
US$4,600.0m 12.4%
Favicon no-access-2 no-access-2
US$470.0m
3.9%
US$1,190.0m 33.6%
Favicon no-access-3 no-access-3
US$430.0m
20.6%
US$2,122.0m 18.0%
Favicon no-access-4 no-access-4
US$370.0m
20.7%
US$1,814.0m 12.6%

See further stores

Worldwide - Smoking Supplies South Korea - Smoking Supplies South Korea - All Categories

Market definition

Definition of the Smoking Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Smoking Supplies The category Smoking Supplies encompasses the commercial (B2C) sale of tobacco (e.g. smoking blends, e-liquids), smoking devices (e.g. pipes, vaporizers, vaping pens, water pipes) and smoking supplies (e.g. rolling papers, filters, ashtrays, grinders, cigar and cigarette cases). Not covered are smoking cessation products (e.g. nicotine gum, nicotine patches, nicotine lozenges). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tobacco (e.g. smoking blends, E-Liquids)
  • Smoking devices (e.g. pipes, vaporizers, vaping pens, water pipes)
  • Smoking supplies (e.g. rolling papers, filters, ashtrays, grinders, cigar and cigarette cases)

Out-of-scope

  • Smoking cessation products (e.g. nicotine gum, nicotine patches, nicotine lozenges)