Hobby & Leisure market in South Korea

Market development

eCommerce revenue development in the Other Hobby & Leisure market in South Korea

The South Korean Other Hobby & Leisure eCommerce market is predicted to reach US$333.6 million by 2024 and accounts for 2.5% of the Hobby & Leisure eCommerce market in South Korea. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -2.9%, resulting in a projected market volume of US$296.2 million by 2028. The Other Hobby & Leisure eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Other Hobby & Leisure market in South Korea

in million US$

eCommerce revenue growth in the Other Hobby & Leisure market in South Korea

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)22.665.97.023.237.690.563.193.0

Online share

eCommerce online share of the total Other Hobby & Leisure market in South Korea

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the South Korean Other Hobby & Leisure retail market, the online share is 25.9% and will decrease by an average of 0.5% to 25.4% by 2028.

eCommerce online share of the total Other Hobby & Leisure market in South Korea

in %
20202021202220232024202520262027
Online share (in %)92.6%37.8%13.5%83.6%96.5%40.8%75.7%96.1%

Top stores

Top five Other Hobby & Leisure online stores in South Korea by net sales 2023

With sales in the South Korean Other Hobby & Leisure market, bnkrmall.co.kr generated a revenue of US$12.7 million in 2023, which means it is the leading online store in this market. The Other Hobby & Leisure ranking of South Korea is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Other Hobby & Leisure market in South Korea in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Other Hobby & Leisure market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Other Hobby & Leisure The category Other Hobby & Leisure comprises digital sales of collectibles (e.g. art, paintings, sculptures, stamps, coins), model kits (e.g. for building airplanes, ships, cars), drones, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Collectibles (e.g. art, paintings, sculptures, stamps, coins)
  • Model kits (e.g. for building airplanes, ships, cars)
  • Drones
  • Motorcycle protective gear and accessories (e.g. helmets, riding gear, gloves)