Hobby & Leisure market in Kazakhstan
The Kazakhstani Hobby & Leisure eCommerce market is predicted to reach US$283.0 million by 2024 and accounts for 23.0% of the total eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.7%, resulting in a projected market volume of US$599.7 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Erotic & Adult market in Kazakhstan
The Kazakhstani Erotic & Adult eCommerce market is predicted to reach US$5.6 million by 2024 and accounts for 2.0% of the Hobby & Leisure eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.7%, resulting in a projected market volume of US$11.5 million by 2028. The Erotic & Adult eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Erotic & Adult market in Kazakhstan
eCommerce revenue growth in the Erotic & Adult market in Kazakhstan
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 61.9 | 77.8 | 33.4 | 55.4 | 85.1 | 68.3 | 4.8 | 64.0 |
Market definition
Definition of the Erotic & Adult market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Erotic & Adult The category Erotic & Adult comprises digital sales of erotic lingerie, sex toys, lubricants and sexual wellness products, and more. This category does not cover erotic books, contraceptives or online dating and matchmaking services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Erotic lingerie
- Sex toys
- Lubricants and sexual wellness products
- Fetish gear
Out-of-scope
- Erotic books
- Contraceptives
- Online dating and matchmaking services
Market comparison
The Kazakhstani Erotic & Adult market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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