Hobby & Leisure market in Kazakhstan
The Kazakhstani Hobby & Leisure eCommerce market is predicted to reach US$831.9 million by 2023 and accounts for 24.4% of the total eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.7%, resulting in a projected market volume of US$1,249.0 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Sports Equipment market in Kazakhstan
The Kazakhstani Sports Equipment eCommerce market is predicted to reach US$136.8 million by 2023 and accounts for 16.4% of the Hobby & Leisure eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.3%, resulting in a projected market volume of US$209.9 million by 2027. The Sports Equipment eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Sports Equipment market in Kazakhstan
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Sports Equipment market in Kazakhstan
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 55.0 | 89.0 | 1.4 | 79.6 | 75.1 | 96.6 | 1.7 | 93.1 |
| AOV (in US$) | 33.7 | 57.5 | 79.9 | 32.8 | 40.8 | 12.5 | 21.1 | 73.4 |
| CVR (in %) | 55.0 | 89.0 | 1.4 | 79.6 | 75.1 | 96.6 | 1.7 | 93.1 |
Market definition
Definition of the Sports Equipment market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Sports Equipment The category Sports Equipment includes the online trade of bicycle equipment, hunting equipment, weapons, and more. Online stores dedicated to the sale of activewear (e.g. joggers, tights, tricots), non-sport-specific footware (e.g. running shoes, tennis shoes, basketball shoes) or non-sport-specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps) are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Bicycle equipment
- Hunting equipment
- Weapons
- Fishing equipment
- Fitness equipment
- Team sports equipment
- Sport-specific apparel, shoes and accessoires (e.g. soccer shoes, wetsuits, goalkeeper gloves)
Out-of-scope
- Activewear (e.g. joggers, tights, tricots)
- Non-sport specific footware (e.g. running shoes, tennis shoes, basketball shoes)
- Non-sport specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps)
- Fitness trackers
Select sub-category