Hobby & Leisure market in Kazakhstan

The Kazakhstani Hobby & Leisure eCommerce market is predicted to reach US$334.6 million by 2024 and accounts for 22.4% of the total eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.3%, resulting in a projected market volume of US$677.9 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Team Sports market in Kazakhstan

The Kazakhstani Team Sports eCommerce market is predicted to reach US$20.2 million by 2024 and accounts for 36.4% of the Sports Equipment eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 22.3%, resulting in a projected market volume of US$45.2 million by 2028. The Team Sports eCommerce market is a sub-market of the Sports Equipment market. Further categories within the Sports Equipment market are: Individual Sports.

eCommerce revenue development in the Team Sports market in Kazakhstan

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Team Sports market in Kazakhstan

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)81.139.25.527.440.771.61.561.8

Online share

eCommerce online share of the total Team Sports market in Kazakhstan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kazakhstani Team Sports retail market, the online share is 6.8% and will increase by an average of 6.3% to 8.7% by 2028.

eCommerce online share of the total Team Sports market in Kazakhstan

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)35.6%90.0%18.3%93.5%75.1%48.4%52.4%21.4%

Market definition

Definition of the Team Sports market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Team Sports The category Team Sports includes the online trade of soccer equipment (e.g. soccer balls, soccer cleats, goal nets, goalkeeper gloves), football equipment (e.g. footballs, football helmets, shoulder pads, football cleats), basketball equipment (e.g. basketball balls, basketball hoops), and more. This category does not cover activewear (e.g. joggers, tights, tricots), non-sport-specific footwear (e.g. basketball shoes) or non-sport-specific accessories (e.g. gym bags, water bottles, sporty hats and caps). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Soccer equipment (e.g. soccer balls, soccer cleats, goal nets, goalkeeper gloves)
  • Football equipment (e.g. footballs, football helmets, shoulder pads, football cleats)
  • Basketball equipment (e.g. basketball balls, basketball hoops)
  • Volleyball equipment (e.g. volleyballs, volleyball nets, knee pads)
  • Hockey equipment (e.g. ice hockey and field hockey gear, sticks, pucks, skates, protective gear)

Out-of-scope

  • Activewear (e.g. joggers, tights, tricots)
  • Non-sport-specific footwear (e.g. basketball shoes)
  • Non-sport-specific accessories (e.g. gym bags, water bottles, sporty hats and caps)

Market comparison

The Kazakhstani Team Sports market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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