Toys, Hobby & DIY market in Kazakhstan

The Kazakhstani Toys, Hobby & DIY eCommerce market is predicted to reach US$355.2 million by 2023 and accounts for 10.3% of the total eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.6%, resulting in a projected market volume of US$512.1 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Toys & Baby, Sports & Outdoor, and Hobby & Stationery.

Market development

eCommerce revenue development in the Summer Sports Equipment market in Kazakhstan

The Kazakhstani Summer Sports Equipment eCommerce market is predicted to reach US$11.2 million by 2023 and accounts for 17.4% of the Sports & Outdoor eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.6%, resulting in a projected market volume of US$17.4 million by 2027. The Summer Sports Equipment eCommerce market is a sub-market of the Sports & Outdoor market. Further categories within the Sports & Outdoor market are: Athletic Footwear, Fishing Articles & Equipment, Other Sports & Outdoor, Sports & Swimwear, and Winter Sports Equipment.

eCommerce revenue development in the Summer Sports Equipment market in Kazakhstan

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV (in US$) 22.1 66.6 14.7 31.8 33.9 28.8 58.3 88.5
CVR (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV: Average Order Value CVR: Conversion Rate

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