Care Products market in Mexico

The Mexican Care Products eCommerce market is predicted to reach US$2,131.7 million by 2023 and accounts for 8.3% of the total eCommerce market in Mexico. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.7%, resulting in a projected market volume of US$2,863.5 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Fragrances market in Mexico

The Mexican Fragrances eCommerce market is predicted to reach US$354.1 million by 2023 and accounts for 33.5% of the Personal Care eCommerce market in Mexico. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.5%, resulting in a projected market volume of US$527.8 million by 2027. The Fragrances eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Hygiene, Other Personal Care, and Shower & Bath.

eCommerce revenue development in the Fragrances market in Mexico

in million US$

eCommerce revenue growth in the Fragrances market in Mexico

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 1.0 32.6 61.1 4.8 10.8 61.4 64.9 68.9

Online share

eCommerce online share of the total Fragrances market in Mexico

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Mexican Fragrances retail market, the online share is 13.8% and will increase by an average of 8.1% to 18.8% by 2027.

eCommerce online share of the total Fragrances market in Mexico

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 26.5% 58.5% 91.9% 74.9% 86.9% 41.6% 97.2% 24.3%

Market definition

Definition of the Fragrances market within the Care Products market

Market definition: Care Products > Personal Care > Fragrances The category Fragrances includes the online trade of men fragrances and women fragrances. This category does not cover deodorants, room sprays or air fresheners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Men fragrances
  • Women fragrances

Out-of-scope

  • Deodorants
  • Room sprays
  • Air fresheners
  • Scented candles
  • Diffusers
  • Scented body lotions and creams