Care Products market in Mexico
The Mexican Care Products eCommerce market is predicted to reach US$2,131.7 million by 2023 and accounts for 8.3% of the total eCommerce market in Mexico. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.7%, resulting in a projected market volume of US$2,863.5 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Lipsticks market in Mexico
The Mexican Lipsticks eCommerce market is predicted to reach US$43.6 million by 2023 and accounts for 22.5% of the Decorative Cosmetics eCommerce market in Mexico. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.6%, resulting in a projected market volume of US$46.5 million by 2027. The Lipsticks eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the Lipsticks market in Mexico
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Lipsticks market in Mexico
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 38.1 | 64.4 | 57.7 | 27.8 | 46.8 | 85.7 | 89.5 | 35.5 |
AOV (in US$) | 0.8 | 1.0 | 0.4 | 0.9 | 0.0 | 0.6 | 0.9 | 0.6 |
CVR (in %) | 55.4 | 87.2 | 2.9 | 90.0 | 84.9 | 73.3 | 24.9 | 65.2 |
Market definition
Definition of the Lipsticks market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Lipsticks The category Lipsticks includes the online trade of lipsticks (e.g. liquid lipsticks, matte lipsticks, glossy lipsticks), lip gloss, lip balms, and more. This category does not cover medical lip care. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Lipsticks (e.g. liquid lipsticks, matte lipsticks, glossy lipsticks)
- Lip gloss
- Lip balms
- Lipliners
Out-of-scope
- Medical lip care
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