Furniture & Homeware market in Malaysia

The Malaysian Furniture & Homeware eCommerce market is predicted to reach US$1,924.7 million by 2024 and accounts for 11.7% of the total eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.4%, resulting in a projected market volume of US$3,662.5 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Kitchen & Bath market in Malaysia

The Malaysian Kitchen & Bath eCommerce market is predicted to reach US$177.3 million by 2024 and accounts for 14.8% of the Furniture eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.8%, resulting in a projected market volume of US$364.8 million by 2028. The Kitchen & Bath eCommerce market is a sub-market of the Furniture market. Further categories within the Furniture market are: Home & Living, Home Office & Workplace Furniture, Other Furniture, and Outdoor Furniture.

eCommerce revenue development in the Kitchen & Bath market in Malaysia

in million US$

eCommerce revenue growth in the Kitchen & Bath market in Malaysia

in %

Net eCommerce revenue split by sub-category

in %
201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)78.490.86.882.174.992.561.218.8
as of Furniture (in %)49.149.247.146.745.644.843.642.541.640.639.638.6

Online share

eCommerce online share of the total Kitchen & Bath market in Malaysia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Malaysian Kitchen & Bath retail market, the online share is 56.1% and will increase by an average of 8.8% to 78.6% by 2028.

eCommerce online share of the total Kitchen & Bath market in Malaysia

in %
20202021202220232024202520262027
Online share (in %)17.9%10.7%94.6%93.1%52.4%40.5%12.5%17.6%

Market definition

Definition of the Kitchen & Bath market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture > Kitchen & Bath The category Kitchen & Bath includes the online trade of kitchen furniture (e.g. kitchen cabinets, kitchen racks) and bathroom furniture (e.g. bathroom cabinets, bathroom storage). This category does not cover customized built-in kitchens and unmovable objects (e.g. sinks, bath tubs, faucets). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Kitchen furniture (e.g. kitchen cabinets, kitchen racks)
  • Bathroom furniture (e.g. bathroom cabinets, bathroom storage)

Out-of-scope

  • Customized built-in kitchens
  • Unmovable objects (e.g. sinks, bath tubs, faucets)

Market comparison

The Malaysian Kitchen & Bath market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %